




{"id":504,"date":"2025-07-12T20:34:34","date_gmt":"2025-07-12T20:34:34","guid":{"rendered":"https:\/\/www.premiospym.net\/?page_id=504"},"modified":"2025-08-01T16:21:00","modified_gmt":"2025-08-01T16:21:00","slug":"info_categorias","status":"publish","type":"page","link":"https:\/\/www.premiospym.net\/index.php\/info_categorias\/","title":{"rendered":"info_categorias"},"content":{"rendered":"\n<h2 class=\"wp-block-heading alignfull has-text-align-center has-ast-global-color-2-background-color has-text-color has-background has-link-color wp-elements-426d0b56f1437c3a5111ce65627d26dc\" style=\"color:#e1cf79;margin-top:0;margin-bottom:0;font-size:38px\"><strong>Categor\u00edas que celebran la excelencia<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-top has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1fe1f53f wp-block-columns-is-layout-flex\" style=\"padding-top:20px;padding-bottom:20px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-container-core-column-is-layout-f2043a39 wp-block-column-is-layout-constrained\" style=\"flex-basis:125%\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-ast-global-color-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e1cf79;border-width:2px;border-radius:38px\">\n<p class=\"has-text-color has-link-color wp-elements-015d6f0767e92df1b438708d6939960d\" id=\"medios\" style=\"color:#ccbd6e;margin-top:var(--wp--preset--spacing--50);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--60);font-size:25px\"><strong>Medios<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-92107ce599f3c1facc0e36f796e7f9cd\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Premia a los canales, emisoras y plataformas que han marcado pauta en la difusi\u00f3n de mensajes publicitarios, reconociendo su alcance, innovaci\u00f3n y aporte al sector.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-f3802fa894df60bc237222758bd043cb\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Circuito de Radio \/ Emisora de Radio:<\/mark><\/strong><\/em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e1cf79\" class=\"has-inline-color\"> <\/mark>Reconoce a la emisora o circuito que haya destacado por su programaci\u00f3n, creatividad y conexi\u00f3n con la audiencia.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-88eebbea44a752ea7fb66e0d6f8fac00\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\"><em>Operadora de TV por Suscripci\u00f3n:<\/em> <\/mark><\/strong>Distingue a la empresa que ofrece televisi\u00f3n paga y ha innovado en la oferta y calidad de contenidos.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-34cff5d138a45e5b9154f9b2b377eda0\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\"><em>Canal de Televisi\u00f3n Abierta:<\/em> <\/mark><\/strong>Premia al canal de se\u00f1al abierta que ha sobresalido por su impacto y relevancia en el p\u00fablico.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-999b27a8bff48e63e020c0c2c070b075\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Canal de Televisi\u00f3n por Suscripci\u00f3n:<\/mark><\/strong><\/em> Reconoce al canal especializado que ha aportado valor y diferenciaci\u00f3n en la TV paga.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-9c5414300611f1b0b208adcf357e1e5f\" style=\"margin-top:var(--wp--preset--spacing--60);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e1cf79\" class=\"has-inline-color\">App para Dispositivos M\u00f3viles:<\/mark><\/strong><\/em> Destaca la aplicaci\u00f3n m\u00f3vil que ha facilitado el acceso a contenidos y experiencias publicitarias innovadoras.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-top has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1fe1f53f wp-block-columns-is-layout-flex\" style=\"padding-top:20px;padding-bottom:20px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-container-core-column-is-layout-f2043a39 wp-block-column-is-layout-constrained\" style=\"flex-basis:125%\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-ast-global-color-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e1cf79;border-width:3px;border-radius:38px\">\n<p class=\"has-text-color has-link-color wp-elements-01b3199ee2cf871c2c34b24df47a5d4e\" id=\"campanas\" style=\"color:#ccbd6e;margin-top:var(--wp--preset--spacing--50);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--60);font-size:25px\"><strong><strong>Campa\u00f1as<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-35c2990ab31dfdd9a862420e643669c8\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Esta categor\u00eda celebra las campa\u00f1as m\u00e1s creativas y efectivas en distintos sectores, valorando el impacto, la estrategia y la conexi\u00f3n con el p\u00fablico. Adem\u00e1s, podr\u00e1s postular tu campa\u00f1a del a\u00f1o por cada categor\u00eda con un doble bot\u00f3n de postulaci\u00f3n directa.<\/p>\n\n\n\n<ul style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list\">\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-0cee59c00008b014411fd1d06d6ea812\"><em>Banca<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-364271cf01f12b29d432fd4e3cba53b7\"><em>Seguros<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-af1db15b265d7dfa0bb108880fb16dad\"><em>Cuidado Personal y Belleza<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-4ee491c5ae52cb778a1bb7bf91c87a84\"><em>Laboratorios Farmac\u00e9uticos<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-584b7e7b676090b7259f7bb0a9e54889\"><em>Telefon\u00eda<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-ddcc85c8456624713fa5477182492c80\"><em>Tecnolog\u00eda<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-26aac7bd53b01600d18699f09b5e8a44\"><em>Alimentos<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-cabb3ccbca383cdeed1b3ca9a4dc8689\"><em>Automotor<\/em> (Carros y Motos)<\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-48f5e65342c6a395bb9ce396b7025ddc\"><em>Bebidas<\/em> (Alcoh\u00f3licas y No Alcoh\u00f3licas)<\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-33a66269e723b303d412cd0a4ea3e2e0\"><em>Delivery y Traslados<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-6937a354836beb1907787a3c7023bab5\"><em>Cadena de Comida R\u00e1pida<\/em><\/li>\n\n\n\n<li class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-dcd1a60974f8d7a15b8a7eb2d1a931a2\"><em>Retail<\/em><\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-4dfc88d1efbeae6f9bd9155a40383617\" style=\"color:#181f30;margin-bottom:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Campa\u00f1a del A\u00f1o:<\/mark><\/strong> El m\u00e1ximo galard\u00f3n para la campa\u00f1a m\u00e1s sobresaliente del a\u00f1o.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-top has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1fe1f53f wp-block-columns-is-layout-flex\" style=\"padding-top:20px;padding-bottom:20px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-container-core-column-is-layout-f2043a39 wp-block-column-is-layout-constrained\" style=\"flex-basis:125%\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-ast-global-color-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e1cf79;border-width:3px;border-radius:38px\">\n<p class=\"has-text-color has-link-color wp-elements-7ce0587f624288c2c43593e4371112d8\" id=\"profesional\" style=\"color:#ccbd6e;margin-top:var(--wp--preset--spacing--50);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--60);font-size:25px\"><strong><strong><strong>Profesional Destacado del A\u00f1o<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-5c4956d41da19a35b0b2e78ba05b90bf\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Reconoce a los talentos individuales que han dejado huella en la industria, ya sea por su creatividad, liderazgo o impacto en el sector.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-a9a56bcbf2d9d19660fe7aded7b6f5a0\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Locutor(a):<\/mark><\/strong><\/em> Voz que ha marcado tendencia y generado recordaci\u00f3n en la audiencia.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-7c6df9afbde5b4640cb8178172c00a92\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\"><em>Profesional de Mercadeo<\/em>:<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e1cf79\" class=\"has-inline-color\"> <\/mark><\/strong>Estratega que ha impulsado marcas y campa\u00f1as con resultados sobresalientes.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-77e2fad807f64ae71a747b72b4789259\" style=\"margin-top:var(--wp--preset--spacing--60);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Profesional de Publicidad:<\/mark><\/em><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e1cf79\" class=\"has-inline-color\"> <\/mark><\/strong>Creativo o ejecutivo que ha transformado el panorama publicitario con su visi\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-top has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1fe1f53f wp-block-columns-is-layout-flex\" style=\"padding-top:20px;padding-bottom:20px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-container-core-column-is-layout-f2043a39 wp-block-column-is-layout-constrained\" style=\"flex-basis:125%\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-ast-global-color-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#e1cf79;border-width:3px;border-radius:38px\">\n<p class=\"has-text-color has-link-color wp-elements-4dc00ac2520fde4a757ae8473b090126\" id=\"empresas\" style=\"color:#ccbd6e;margin-top:var(--wp--preset--spacing--50);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--60);font-size:25px\"><strong><strong><strong><strong>Empresas<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-18975db14bf1398082dfdd79f1b731ae\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\">Premia a las organizaciones que han elevado los est\u00e1ndares de la industria, ya sea por su gesti\u00f3n, innovaci\u00f3n o resultados.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-bd214acf055e2cb41e15447f2b641d33\" style=\"margin-right:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\"><em>Agencias de Comunicaciones Corporativas y RRPP<\/em>: <\/mark><\/strong>Empresas que han destacado en la gesti\u00f3n de reputaci\u00f3n y relaciones p\u00fablicas.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-1fca607cee399c3ffb7cb9f0c2695b57\" style=\"margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--60)\"><em><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ccbd6e\" class=\"has-inline-color\">Agencia de Publicidad:<\/mark><\/strong><\/em> Reconocimiento a la agencia que ha liderado con creatividad, estrategia y resultados medibles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p id=\"campanas\" style=\"margin-right:10rem;margin-left:10rem;font-size:30px\"><\/p>\n\n\n\n<p id=\"profesional\" style=\"margin-right:10rem;margin-left:10rem;font-size:30px\"><\/p>\n\n\n\n<p id=\"empresas\" style=\"margin-right:10rem;margin-left:10rem;font-size:30px\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Categor\u00edas que celebran la excelencia Medios Premia a los canales, emisoras y plataformas que han marcado pauta en la difusi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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