{"id":1060,"date":"2025-08-18T18:29:44","date_gmt":"2025-08-18T18:29:44","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/18\/reinventamos-la-tradicion-del-pollo-frito\/"},"modified":"2025-08-18T18:29:44","modified_gmt":"2025-08-18T18:29:44","slug":"reinventamos-la-tradicion-del-pollo-frito","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/18\/reinventamos-la-tradicion-del-pollo-frito\/","title":{"rendered":"Reinventamos la tradici\u00f3n del pollo frito"},"content":{"rendered":"<p>Tras 37 a\u00f1os de historia, Arturo\u2019s enfrentaba el reto de evolucionar sin perder su esencia. En un mercado competitivo y reactivado, el consumidor exig\u00eda calidad, autenticidad e innovaci\u00f3n. La marca necesitaba modernizar su imagen, ampliar su audiencia \u2014incluyendo a la Gen Z\u2014 y ofrecer espacios m\u00e1s digitales y confortables.<\/p>\n<p>Scalto lider\u00f3 una estrategia integral basada en investigaci\u00f3n, redefiniendo el posicionamiento de Arturo\u2019s como pionero del sabor y reinventando la tradici\u00f3n del pollo frito. En solo 12 semanas se traz\u00f3 el plan estrat\u00e9gico y el grado de cambio \u00f3ptimo. Ocho meses despu\u00e9s, los resultados fueron contundentes:<\/p>\n<ul>\n<li>+30% en ventas<\/li>\n<li>+150% en presencia digital<\/li>\n<li>+90% en satisfacci\u00f3n del cliente<\/li>\n<\/ul>\n<p>Este caso demuestra c\u00f3mo una marca ic\u00f3nica puede transformarse con equilibrio entre tradici\u00f3n e innovaci\u00f3n, logrando conexi\u00f3n emocional, liderazgo renovado y crecimiento sostenido. Adem\u00e1s de resultar ganadores del premio CIMA 2025 en la categor\u00eda rebranding, la metodolog\u00eda Scalto logr\u00f3 el objetivo una vez m\u00e1s: No hacemos logos, potenciamos negocios desde propuestas de valor s\u00f3lidas y visi\u00f3n de escalabilidad.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                22\/08\/2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04122133711            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1dxrGEc-RJJNN8VUKu9_p4O62ERh-FgWG\/view?usp=drive_link\"\n                     > https:\/\/drive.google.com\/file\/d\/1dxrGEc-RJJNN8VUKu9_p4O62ERh-FgWG\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Tras 37 a\u00f1os de historia, Arturo\u2019s enfrentaba el reto de evolucionar sin perder su esencia. En un mercado competitivo y [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":1059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cadena-de-comida-rapida"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1061,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1059"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}