{"id":1189,"date":"2025-08-25T21:05:48","date_gmt":"2025-08-25T21:05:48","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/25\/historias-de-legado-de-empresas-polar\/"},"modified":"2025-08-27T15:58:19","modified_gmt":"2025-08-27T15:58:19","slug":"historias-de-legado-de-empresas-polar","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/25\/historias-de-legado-de-empresas-polar\/","title":{"rendered":"Historias de Legado de Empresas Polar"},"content":{"rendered":"<p style=\"color: #000000\" data-start=\"279\" data-end=\"576\">En un mercado donde las marcas compiten por visibilidad, Empresas Polar necesitaba algo m\u00e1s que recordaci\u00f3n:\u00a0<strong data-start=\"388\" data-end=\"437\">reconectar emocionalmente con los venezolanos<\/strong>. La campa\u00f1a \u201cHistorias de Legado\u201d surge para mostrar que Polar no es solo una marca, sino el motor detr\u00e1s de miles de historias de vida.<\/p>\n<p style=\"color: #000000\" data-start=\"578\" data-end=\"662\">A trav\u00e9s de\u00a0tres testimoniales reales\u00a0se construy\u00f3 un relato \u00edntimo y cercano:<\/p>\n<ol style=\"color: #000000\" data-start=\"664\" data-end=\"1452\">\n<li data-start=\"664\" data-end=\"935\">\n<p data-start=\"667\" data-end=\"935\"><strong data-start=\"667\" data-end=\"708\">El legado familiar (Andr\u00e9s y Ernesto)<\/strong><br data-start=\"708\" data-end=\"711\" \/>Un joven trabajador de Polar sigue los pasos de su padre, tambi\u00e9n empleado de la compa\u00f1\u00eda. Una historia que refleja la\u00a0continuidad del orgullo, el esfuerzo y la pertenencia, transmitidos de generaci\u00f3n en generaci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"937\" data-end=\"1176\">\n<p data-start=\"940\" data-end=\"1176\"><strong data-start=\"940\" data-end=\"963\">El maestro (Carlos)<\/strong><br data-start=\"963\" data-end=\"966\" \/>Un educador que, gracias a los programas de formaci\u00f3n de Polar, retom\u00f3 su vocaci\u00f3n y volvi\u00f3 a ense\u00f1ar. Su historia simboliza c\u00f3mo la empresa\u00a0siembra conocimiento y futuro\u00a0en la vida de quienes impacta.<\/p>\n<\/li>\n<li data-start=\"1178\" data-end=\"1452\">\n<p data-start=\"1181\" data-end=\"1452\"><strong data-start=\"1181\" data-end=\"1213\">El aliado comercial (Javier)<\/strong><br data-start=\"1213\" data-end=\"1216\" \/>Un transportista que, tras a\u00f1os de trabajo con Polar, logr\u00f3 convertirse en due\u00f1o de una de las licorer\u00edas m\u00e1s importantes de su ciudad. Su recorrido encarna la idea de\u00a0superaci\u00f3n, crecimiento y oportunidad\u00a0que la marca impulsa.<\/p>\n<\/li>\n<\/ol>\n<p style=\"color: #000000\" data-start=\"1475\" data-end=\"1618\">La campa\u00f1a trascendi\u00f3 los medios tradicionales y digitales, transmiti\u00e9ndose en televisi\u00f3n, cine y redes sociales, logrando un muy buen impacto. Pero, m\u00e1s all\u00e1 de las cifras, los comentarios positivos y espont\u00e1neos de la audiencia demostraron la\u00a0identificaci\u00f3n emocional con las historias y reforzaron el rol de Empresas Polar como parte esencial de la vida de los venezolanos.<\/p>\n<p style=\"color: #000000\" data-start=\"1992\" data-end=\"2228\"><strong>\u201cHistorias de Legado\u201d evidenci\u00f3 que el verdadero valor de Empresas Polar est\u00e1 en la gente y en las huellas que juntos construyen d\u00eda a d\u00eda. Una campa\u00f1a que no solo comunica, sino que\u00a0emociona, inspira y enorgullece a todo el pa\u00eds.<\/strong><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                18\/11\/2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0412-8111787            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1_kaRwy_o2-ac0ARtIYyNUkEJJ5YJsD6L?usp=share_link\"\n                     > https:\/\/drive.google.com\/drive\/folders\/1_kaRwy_o2-ac0ARtIYyNUkEJJ5YJsD6L?usp=share_link <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1LJzFdCnURVMid84dSoSErpewp5OcduC7\/view?usp=share_link\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1LJzFdCnURVMid84dSoSErpewp5OcduC7\/view?usp=share_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En un mercado donde las marcas compiten por visibilidad, Empresas Polar necesitaba algo m\u00e1s que recordaci\u00f3n:\u00a0reconectar emocionalmente con los venezolanos. [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":1187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1189\/revisions\/1190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1187"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}