{"id":1192,"date":"2025-08-25T21:11:27","date_gmt":"2025-08-25T21:11:27","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/25\/dia-del-vino-venezolano-2024-bodegas-pomar\/"},"modified":"2025-08-29T19:47:27","modified_gmt":"2025-08-29T19:47:27","slug":"dia-del-vino-venezolano-2024-bodegas-pomar","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/25\/dia-del-vino-venezolano-2024-bodegas-pomar\/","title":{"rendered":"D\u00eda del Vino Venezolano 2024 &#8211; Bodegas Pomar"},"content":{"rendered":"<p>En la campa\u00f1a <b>D\u00eda del Vino Venezolano<\/b> se propuso crear una fecha para celebrar el vino nacional y conectar a la gente con la historia y el legado de <b>Bodegas Pomar<\/b>. El objetivo era impulsar el orgullo nacional por el vino hecho en Venezuela, en un mercado dominado por productos extranjeros.<\/p>\n<p>La estrategia se bas\u00f3 en una narrativa emocional que cont\u00f3 la historia de Bodegas Pomar y su esfuerzo pionero en Carora. Se utilizaron redes sociales, activaciones digitales y alianzas con l\u00edderes de opini\u00f3n para generar una conversaci\u00f3n aut\u00e9ntica.<\/p>\n<p>El \u00e9xito de la campa\u00f1a radica en que no solo promocion\u00f3 una marca, sino que moviliz\u00f3 a la sociedad a reconocer y celebrar un logro nacional. Logr\u00f3 posicionar el vino venezolano como un s\u00edmbolo de identidad y perseverancia, generando un movimiento cultural que fortalece el orgullo por lo hecho en el pa\u00eds.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                13 de noviembre del 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04142358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1TDySBNwViVR7Lt8I1m5Q_EKhs--BH-Zr\/view?usp=drive_link\"\n                     > https:\/\/drive.google.com\/file\/d\/1TDySBNwViVR7Lt8I1m5Q_EKhs--BH-Zr\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En la campa\u00f1a D\u00eda del Vino Venezolano se propuso crear una fecha para celebrar el vino nacional y conectar a [&hellip;]<\/p>\n","protected":false},"author":178,"featured_media":1555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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