{"id":1203,"date":"2025-08-26T16:29:03","date_gmt":"2025-08-26T16:29:03","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/26\/con-polar-light-es-parato\/"},"modified":"2025-08-26T16:29:03","modified_gmt":"2025-08-26T16:29:03","slug":"con-polar-light-es-parato","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/26\/con-polar-light-es-parato\/","title":{"rendered":"Con Polar Light es Pa&#8217;Rato"},"content":{"rendered":"<p>\u00a0<\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Times New Roman',serif\">Polar Light es la cerveza l\u00edder de Venezuela que acompa\u00f1a los buenos momentos y la buena actitud. Se posiciona como la opci\u00f3n ideal para el consumidor que busca diversi\u00f3n relajada y sin complicaciones. Su esencia est\u00e1 en ser suave, extra refrescante, y tener el grado de alcohol adecuado para un disfrute prolongado sin consecuencias. Es el participante ideal para pasarla bien y mantener el ritmo de vida de forma ligera y divertida.<br \/>El objetivo de la campa\u00f1a fue conectar con el deseo del consumidor de mantener su alegr\u00eda y ritmo de vida sin decaer. La marca busca ser el acompa\u00f1ante perfecto de los momentos de diversi\u00f3n que se extienden, respondiendo a la necesidad de un disfrute que sea &#8220;pa\u2019 rato&#8221;, es decir, que \u00e9ste dure. Se trata de refrescar tanto la sed f\u00edsica como la emocional.<br \/>La estrategia creativa se basa en el concepto &#8220;Con Polar Light es pa\u2019 rato&#8221;. A trav\u00e9s de piezas audiovisuales, se muestran situaciones divertidas y familiares para cualquier consumidor que se vuelven largas, amenas y divertidas, ilustrando c\u00f3mo Polar Light permite extender esos momentos. En esta oportunidad ver\u00e1n la versi\u00f3n &#8220;Cancionero Sensacional&#8221;. Un karaoke playero que se extiende y no para.\u00a0<br \/>El despliegue de la campa\u00f1a se realiz\u00f3 en puntos de venta, eventos musicales, carreras y medios digitales, asegurando que el mensaje de diversi\u00f3n sin complicaciones llegue al consumidor en los momentos donde el disfrute es el protagonista.<\/span><\/p><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Diciembre 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04242570891            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/www.youtube.com\/watch?v=glDw_NxSJ_0\"\n                     > https:\/\/www.youtube.com\/watch?v=glDw_NxSJ_0 <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Polar Light es la cerveza l\u00edder de Venezuela que acompa\u00f1a los buenos momentos y la buena actitud. Se posiciona [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":1202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1203"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1203\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1203\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1202"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}