{"id":1243,"date":"2025-08-26T20:05:16","date_gmt":"2025-08-26T20:05:16","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/26\/por-mas-que-compartir\/"},"modified":"2025-08-26T20:05:16","modified_gmt":"2025-08-26T20:05:16","slug":"por-mas-que-compartir","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/26\/por-mas-que-compartir\/","title":{"rendered":"Por m\u00e1s que compartir"},"content":{"rendered":"<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Reto<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: En un mercado saturado por mensajes sexistas y t\u00e1cticas de precio, la marca l\u00edder enfrentaba el desaf\u00edo de diferenciarse sin recurrir a f\u00f3rmulas convencionales. Carore\u00f1a deb\u00eda abrirse paso entre el ruido publicitario, apelando a una conexi\u00f3n m\u00e1s profunda y aut\u00e9ntica con sus consumidores.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Insight<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: Durante a\u00f1os, Carore\u00f1a ha cultivado una comunidad activa y emocionalmente comprometida. Los llamados \u201cCarore\u00f1a Lovers\u201d expresan espont\u00e1neamente su amor por la marca, convirti\u00e9ndola en parte de su cotidianidad. Este v\u00ednculo genuino se convirti\u00f3 en el punto de partida estrat\u00e9gico.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Idea<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: Amplificar la voz de los Carore\u00f1a Lovers, transformando sus menciones reales en el coraz\u00f3n de la campa\u00f1a. En lugar de hablar sobre ellos, la marca les cedi\u00f3 el protagonismo, construyendo una narrativa participativa que celebraba el disfrute aut\u00e9ntico.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Resultados<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">:\u00a0<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Alcance total: 1.9 millones<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Interacciones: 4.400<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Engagement: 3.52%<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Validaci\u00f3n del liderazgo en la categor\u00eda y fortalecimiento del v\u00ednculo con la comunidad<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfPor qu\u00e9 este caso deber\u00eda ganar en esta categor\u00eda?:<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-left: 36.05pt;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u201cPor M\u00e1s Que Compartir\u201d redefini\u00f3 el marketing participativo en la categor\u00eda de sangr\u00edas. No solo consolid\u00f3 a Carore\u00f1a como la sangr\u00eda que se disfruta, sino como la que se vive con autenticidad. La campa\u00f1a convirti\u00f3 a los consumidores en protagonistas, generando valor en una categor\u00eda que lo hab\u00eda perdido.<\/span><\/p>\n<p><b id=\"docs-internal-guid-7c81a247-7fff-8260-0cde-8591acfbdd41\" style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 10pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfQu\u00e9 objetivos espec\u00edficos se propusieron y c\u00f3mo la idea estrat\u00e9gica busc\u00f3 cumplirlos?<\/span><\/p>\n<\/li>\n<\/ul>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 10pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Consolidar la preferencia de marca en el mercado de sangr\u00edas<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Potenciar la conversaci\u00f3n en redes sociales<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Transformar el v\u00ednculo emocional en un movimiento participativo<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Reforzar la autenticidad como premisa central de la marca<\/span><\/p>\n<\/li>\n<\/ul>\n<p><b style=\"font-weight: normal\"><\/p>\n<p><\/b><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfC\u00f3mo contribuy\u00f3 la estrategia al mercado o la sociedad?<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-left: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La campa\u00f1a elev\u00f3 el est\u00e1ndar de comunicaci\u00f3n en la categor\u00eda, alej\u00e1ndose de estereotipos y t\u00e1cticas vac\u00edas. Al amplificar la voz de su comunidad, Carore\u00f1a no s\u00f3lo fortaleci\u00f3 su posicionamiento, sino que propuso un modelo de participaci\u00f3n genuina y emocional.<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-right: 45pt;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ejecuci\u00f3n comunicacional:<\/span><\/p>\n<\/li>\n<\/ul>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-right: 45pt;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Redes sociales: Publicaciones basadas en menciones reales, generando conversaci\u00f3n org\u00e1nica.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-right: 45pt;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">UGC (Contenido Generado por Usuarios): Curadur\u00eda y amplificaci\u00f3n del contenido de los Lovers.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-right: 45pt;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Los medios claves fueron Instagram, Facebook y TikTok, donde la comunidad particip\u00f3 activamente, consolidando a Carore\u00f1a como la sangr\u00eda con m\u00e1s razones para compartir.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                25\/11\/2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/13lLgx4ie-rr6KpwDD2l4E1iCfKn8PXU1\/view?usp=drive_link\"\n                     > https:\/\/drive.google.com\/file\/d\/13lLgx4ie-rr6KpwDD2l4E1iCfKn8PXU1\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Reto: En un mercado saturado por mensajes sexistas y t\u00e1cticas de precio, la marca l\u00edder enfrentaba el desaf\u00edo de diferenciarse [&hellip;]<\/p>\n","protected":false},"author":187,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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