{"id":1271,"date":"2025-08-27T13:44:52","date_gmt":"2025-08-27T13:44:52","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/27\/12-anos-saboreandote-la-vida-migurt\/"},"modified":"2025-08-28T13:04:20","modified_gmt":"2025-08-28T13:04:20","slug":"12-anos-saboreandote-la-vida-migurt","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/27\/12-anos-saboreandote-la-vida-migurt\/","title":{"rendered":"12 A\u00f1os Sabore\u00e1ndote la Vida &#8211; Migurt"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 13.999999999999998pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">MiGurt celebr\u00f3 su 12\u00b0 aniversario de una manera \u00fanica, alej\u00e1ndose de los t\u00edpicos homenajes corporativos y creando una experiencia aut\u00e9ntica y participativa para una audiencia joven. En lugar de seguir los enfoques tradicionales, la marca lanz\u00f3 &#8220;12 a\u00f1os sabore\u00e1ndote la vida&#8221;, una campa\u00f1a que invit\u00f3 a 12 influencers a asumir 12 retos creativos, generando contenido genuino y espont\u00e1neo que conect\u00f3 emocionalmente con su comunidad digital.<\/span><b id=\"docs-internal-guid-be24f8c0-7fff-8a90-b4eb-6ab0cf990a83\" style=\"font-weight: normal\"><\/b><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 13.999999999999998pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Cada influencer particip\u00f3 generando contenido que fue publicado en sus redes sociales, en colaboraci\u00f3n directa con MiGurt. Las publicaciones fueron adaptadas al estilo y la audiencia de cada influencer, lo que permiti\u00f3 que el contenido fuera aut\u00e9ntico y alcanzara una amplia variedad de seguidores. La campa\u00f1a se amplific\u00f3 principalmente a trav\u00e9s de Instagram, con la participaci\u00f3n activa de la comunidad como el principal motor de la acci\u00f3n.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 13.999999999999998pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La respuesta de la audiencia fue inmediata y positiva. M\u00e1s de 123K reproducciones y 4,254 interacciones reflejaron el alto nivel de participaci\u00f3n, mientras que 390 nuevos seguidores se unieron a la comunidad MiGurt. Los consumidores no solo interactuaron con el contenido, sino que tambi\u00e9n comenzaron a replicar los retos, generando contenido propio y demostrando una conexi\u00f3n emocional con la marca.<\/span><\/p>\n<p>\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 13.999999999999998pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Esta campa\u00f1a demostr\u00f3 c\u00f3mo una marca puede transformar una celebraci\u00f3n corporativa en una experiencia vivencial y colectiva, donde los consumidores no son solo observadores, sino participantes activos. MiGurt logr\u00f3 consolidarse como una marca aut\u00e9ntica, conectada con su comunidad digital y capaz de generar contenido que no solo se consume, sino que se vive y comparte.<\/span><\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 13.999999999999998pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Los aniversarios suelen ser hitos s\u00f3lo para las marcas o empresas. \u201c12 a\u00f1os sabore\u00e1ndote la vida<\/span><span style=\"color: #000000;font-family: Arial, sans-serif;font-size: 18.6667px\">\u201d transform\u00f3 ese hito corporativo en una celebraci\u00f3n humana. La estrategia con influencers logr\u00f3 contenido real, interacci\u00f3n org\u00e1nica y apropiaci\u00f3n espont\u00e1nea, demostrando que cuando una marca conecta desde lo humano, la comunidad responde con afecto y acci\u00f3n.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                11 de Noviembre del 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1lqgkc0AVL_Ep3x0V4nwQ2066J9x7xd3m\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1lqgkc0AVL_Ep3x0V4nwQ2066J9x7xd3m\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>MiGurt celebr\u00f3 su 12\u00b0 aniversario de una manera \u00fanica, alej\u00e1ndose de los t\u00edpicos homenajes corporativos y creando una experiencia aut\u00e9ntica [&hellip;]<\/p>\n","protected":false},"author":220,"featured_media":1270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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