{"id":1345,"date":"2025-08-28T15:45:30","date_gmt":"2025-08-28T15:45:30","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/camapana-35-anos-historias-que-cuentan\/"},"modified":"2025-08-28T15:45:30","modified_gmt":"2025-08-28T15:45:30","slug":"camapana-35-anos-historias-que-cuentan","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/camapana-35-anos-historias-que-cuentan\/","title":{"rendered":"Camapa\u00f1a 35 a\u00f1os: &#8220;Historias que cuentan&#8221;"},"content":{"rendered":"<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Reto<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: El mercado bancario suele ser percibido como distante. En ese contexto, Banco Plaza enfrentaba el desaf\u00edo de transformar esa percepci\u00f3n, fortaleciendo la confianza y conexi\u00f3n con su audiencia a trav\u00e9s de una comunicaci\u00f3n c\u00e1lida, humana y emocional.\u00a0<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Insight<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: El banco est\u00e1 hecho de n\u00fameros, pero tambi\u00e9n de <\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">historias que cuentan<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">. En Venezuela, la confianza financiera se construye a trav\u00e9s de relaciones personales y experiencias reales, no solo balances y tasas. Banco Plaza entendi\u00f3 que su verdadero valor est\u00e1 en los sue\u00f1os cumplidos, los negocios que despegan y las vidas que avanzan con su apoyo.\u00a0<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Idea<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: \u201cHistorias que Cuentan\u201d fue una campa\u00f1a que dio protagonismo a relatos reales de \u00e9xito y superaci\u00f3n de clientes y colaboradores del banco. Estas historias fueron amplificadas en redes sociales y espacios f\u00edsicos emblem\u00e1ticos, como el Mercado de Chacao, conectando emocionalmente con la comunidad y posicionando a Banco Plaza como un aliado cercano en el progreso personal y profesional.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Resultados<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">:<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Engagement promedio de <\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">7,17%<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">94% de identificaci\u00f3n con la campa\u00f1a<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> por parte de colaboradores internos del banco.\u00a0<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Activaciones presenciales que expandieron la narrativa m\u00e1s all\u00e1 de lo digital<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Consolidaci\u00f3n de Banco Plaza como instituci\u00f3n cercana y emocionalmente relevante<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfPor qu\u00e9 este caso deber\u00eda ganar en esta categor\u00eda?:<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Porque \u201cHistorias que Cuentan\u201d humaniz\u00f3 la comunicaci\u00f3n bancaria, fortaleciendo el v\u00ednculo de Banco Plaza con su comunidad. La campa\u00f1a demostr\u00f3 que la confianza se construye con relatos reales de progreso y superaci\u00f3n, transformando la percepci\u00f3n de la banca y generando conexi\u00f3n emocional genuina.<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 10pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfQu\u00e9 objetivos espec\u00edficos se propusieron y c\u00f3mo la idea estrat\u00e9gica busc\u00f3 cumplirlos?<\/span><\/p>\n<\/li>\n<\/ul>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Fortalecer el posicionamiento de Banco Plaza como instituci\u00f3n cercana<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Aumentar la presencia digital y generar altos niveles de engagement<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Transformar la percepci\u00f3n del banco, mostrando su impacto humano<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Reforzar el sentido de pertenencia entre colaboradores<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La estrategia se ejecut\u00f3 a trav\u00e9s de una narrativa emocional protagonizada por clientes y colaboradores, con contenido audiovisual optimizado para redes sociales y activaciones presenciales que amplificaron el mensaje.<\/span><\/p>\n<p><b id=\"docs-internal-guid-6c0d83c2-7fff-fd27-4fb7-1c954c92539e\" style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfC\u00f3mo contribuy\u00f3 la estrategia al mercado o la sociedad?<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-left: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La campa\u00f1a acerc\u00f3 la banca a la sociedad, mostrando el impacto real de Banco Plaza en la vida de sus clientes y colaboradores. Inspir\u00f3 nuevas historias de \u00e9xito, promovi\u00f3 una cultura de crecimiento y apoyo mutuo, y consolid\u00f3 el rol del banco como aliado del desarrollo personal y profesional en Venezuela.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-indent: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ejecuci\u00f3n comunicacional:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Relatos aut\u00e9nticos de clientes y colaboradores<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Videos cortos y piezas visuales impactantes en redes sociales<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Activaci\u00f3n presencial en el Mercado de Chacao<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Narrativa emocional centrada en progreso, cercan\u00eda y superaci\u00f3n<\/span><\/p>\n<\/li>\n<\/ul>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01\/11\/2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1e6d_CGhCUUlAhLm7sp0ws_QF7DSvq6-A\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1e6d_CGhCUUlAhLm7sp0ws_QF7DSvq6-A\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Reto: El mercado bancario suele ser percibido como distante. En ese contexto, Banco Plaza enfrentaba el desaf\u00edo de transformar esa [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banca"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":1346,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1345\/revisions\/1346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1325"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}