{"id":1391,"date":"2025-08-28T20:05:56","date_gmt":"2025-08-28T20:05:56","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/pidete-un-ridery\/"},"modified":"2025-08-28T20:05:56","modified_gmt":"2025-08-28T20:05:56","slug":"pidete-un-ridery","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/pidete-un-ridery\/","title":{"rendered":"P\u00eddete un Ridery"},"content":{"rendered":"<p><span style=\"text-decoration: underline\"><strong>\u00a1Ridery naci\u00f3 para mover a los venezolanos de un lugar\u00a0 a otro!<\/strong><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.416;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 12pt;font-family: Urbanist,sans-serif;color: #0d0f22;background-color: transparent;font-weight: 600;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ahora con su nueva serie descubrimos c\u00f3mo esta app de movilidad tambi\u00e9n puede mover la vida de 5 personajes hacia sus sue\u00f1os.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 12pt;font-family: Urbanist,sans-serif;color: #0d0f22;background-color: transparent;font-weight: 600;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">En Ridery decidimos abordar el marketing desde una perspectiva distinta: transformar la publicidad en entretenimiento. Apostamos por contar historias que conectaron con la vida real de los venezolanos a trav\u00e9s de una serie web de ficci\u00f3n. As\u00ed naci\u00f3 \u201cP\u00eddete un Ridery\u201d, una producci\u00f3n de ocho cap\u00edtulos donde contamos con la Producci\u00f3n del equipo de Crack Estudio Creativo.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 12pt;font-family: Urbanist,sans-serif;color: #0d0f22;background-color: transparent;font-weight: 600;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La serie retrata la amistad, los sue\u00f1os y los retos de cinco j\u00f3venes en Caracas, mostrando c\u00f3mo la movilidad puede ser un motor que impulsa aspiraciones, relaciones y oportunidades. Con un tono fresco y cercano, Ridery se integr\u00f3 a la cultura pop como un s\u00edmbolo de confianza, aspiraci\u00f3n y progreso.<\/span><\/p>\n<p>\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 12pt;font-family: Urbanist,sans-serif;color: #0d0f22;background-color: transparent;font-weight: 600;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">El resultado fue una campa\u00f1a que trascendi\u00f3 los formatos publicitarios tradicionales: logramos enganchar a la audiencia con historias que se consumen, se comparten y generan conversaci\u00f3n. \u201cP\u00eddete un Ridery\u201d demostr\u00f3 que una marca puede convertirse en parte del entretenimiento y, al mismo tiempo, reforzar su prop\u00f3sito: mover a Venezuela hacia adelante.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Lanzamiento: 13 de Febrero 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0412-6087366            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/1ToVlRbmJ0FWaPoxSxRqF6jmtnU-29bQj\"\n                     > https:\/\/drive.google.com\/drive\/u\/0\/folders\/1ToVlRbmJ0FWaPoxSxRqF6jmtnU-29bQj <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/1ZuXKwdxEtg0k5Lh9f-SJp-hO8MZ9-OSD\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/drive\/u\/0\/folders\/1ZuXKwdxEtg0k5Lh9f-SJp-hO8MZ9-OSD <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>\u00a1Ridery naci\u00f3 para mover a los venezolanos de un lugar\u00a0 a otro! Ahora con su nueva serie descubrimos c\u00f3mo esta [&hellip;]<\/p>\n","protected":false},"author":189,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delivery-y-traslados"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/189"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"predecessor-version":[{"id":1392,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1391\/revisions\/1392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}