{"id":1397,"date":"2025-08-28T20:32:10","date_gmt":"2025-08-28T20:32:10","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/ejecucion-de-pr-para-expobelleza-y-bienestar-2025-farmatodo\/"},"modified":"2025-09-06T04:38:44","modified_gmt":"2025-09-06T04:38:44","slug":"ejecucion-de-pr-para-expobelleza-y-bienestar-2025-farmatodo","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/28\/ejecucion-de-pr-para-expobelleza-y-bienestar-2025-farmatodo\/","title":{"rendered":"Conecta Comunicaciones"},"content":{"rendered":"<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">En Conecta Comunicaciones asumimos el reto de potenciar el posicionamiento de Farmatodo a trav\u00e9s de la ejecuci\u00f3n de relaciones p\u00fablicas estrat\u00e9gicas para la 3\u00aa edici\u00f3n de ExpoBelleza y Bienestar 2025.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">Nuestro prop\u00f3sito fue construir un posicionamiento de marca s\u00f3lido y distintivo, resaltando el liderazgo de Farmatodo en este sector, al mismo tiempo que acercamos la marca a sus p\u00fablicos de inter\u00e9s mediante experiencias memorables y una amplificaci\u00f3n medi\u00e1tica de alto impacto.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">Como innovaci\u00f3n, se extendi\u00f3 el alcance con evento en Maracaibo, primera vez que se efect\u00faa en una ciudad distinta a Caracas, realizando un encuentro previo con medios de comunicaci\u00f3n regionales. Este espacio \u00edntimo con periodistas funcion\u00f3 como un \u201cabreboca\u201d que gener\u00f3 expectativa y mayor conexi\u00f3n en la antesala de ExpoBelleza Maracaibo.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">La estrategia de PR dise\u00f1ada y ejecutada por Conecta Comunicaciones se tradujo en resultados contundentes:<\/span><\/p>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">76 entrevistas en medios de comunicaci\u00f3n, como radio, televisi\u00f3n, prensa escrita y digital, tanto en Caracas como en Maracaibo.<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">83 publicaciones de prensa: 47 en Caracas y 36 en Maracaibo.<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">75 periodistas asistieron a la inauguraci\u00f3n en Caracas, alcanzando un 80% de efectividad.<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">35 periodistas asistieron en Maracaibo, logrando un 90% de efectividad en convocatoria.<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">Free press equivalente de m\u00e1s $400.000, maximizando el retorno de inversi\u00f3n comunicacional.<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">ExpoBelleza 2025 se consolid\u00f3 como un evento referente en la industria, con un alto nivel de visibilidad y reputaci\u00f3n, que no solo proyect\u00f3 la innovaci\u00f3n y liderazgo de Farmatodo, sino que tambi\u00e9n fortaleci\u00f3 el relacionamiento con stakeholders clave y multiplic\u00f3 el alcance medi\u00e1tico.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"es-419\" style=\"font-family: 'Calibri',sans-serif;\">Conecta Comunicaciones reafirma, con este caso, su capacidad de elevar los est\u00e1ndares de la industria de RRPP y comunicaci\u00f3n corporativa, con estrategias creativas, efectivas y medibles que generan verdadero impacto en la opini\u00f3n p\u00fablica.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                9 al 11 de mayo en Caracas y del 30 de mayo al 1 de junio en Maracaibo, estado Zulia            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0412-3214147            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En Conecta Comunicaciones asumimos el reto de potenciar el posicionamiento de Farmatodo a trav\u00e9s de la ejecuci\u00f3n de relaciones p\u00fablicas [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":1396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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