{"id":1450,"date":"2025-08-29T14:37:33","date_gmt":"2025-08-29T14:37:33","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/semana-del-perro-caliente-el-perro-es-plumrose\/"},"modified":"2025-08-29T14:39:26","modified_gmt":"2025-08-29T14:39:26","slug":"semana-del-perro-caliente-el-perro-es-plumrose","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/semana-del-perro-caliente-el-perro-es-plumrose\/","title":{"rendered":"Semana del Perro Caliente: El Perro es Plumrose"},"content":{"rendered":"<p>La semana del perro caliente: El Perro es Plumrose, es una actividad BTL que consiste en ejecutar promociones, juegos y sorpresas en distintos puntos de la ciudad. El objetivo es acercarnos al consumidor, enalteciendo el trabajo de los perreros, y rindiendo homenaje al consumo de este alimento tan popular en el pa\u00eds.<\/p>\n<p>\u00bfQu\u00e9 hicimos? La celebraci\u00f3n del d\u00eda del perro caliente fue propicia para visitar a perreros populares e ic\u00f3nicos de las principales ciudades del pa\u00eds, y con m\u00fasica, din\u00e1micas y mucha diversi\u00f3n, logramos que tanto clientes como consumidores pasaran momentos inolvidables de la mano de la marca.<\/p>\n<p>La campa\u00f1a en n\u00fameros:\u00a0<\/p>\n<p>Increment\u00f3 las ventas de salchichas en un 15% durante el mes siguiente.<\/p>\n<p>En redes sociales llegmaos a 1 mill\u00f3n 380 mil cuentas. En el caso de instagram, alcanzamos 110% m\u00e1s que el a\u00f1o 2024 para 3.470 nuevos seguidores gracias a las publicaciones de la actividad. Obtuvimos en total, 15 mil interacciones.\u00a0<\/p>\n<p>Las notas relacionadas a la Semana del Perro Caliente, estimularon un tr\u00e1fico web de 2 millones 760 mil visualizaciones.<\/p>\n<p>Este actividad responde a la necesidad de la marca de acompa\u00f1ar a sus clientes y generar valor en los consumidores de esta categor\u00eda tan importante.\u00a0<\/p>\n<p>La semana del Perro Caliente: El Perro es Plumrose, tambi\u00e9n fue propicia para ejecutar una actividad de endomarketing en nuestra sede de Caracas, uniendo a todos los p\u00fablicos en nuestro carrito PLEX, una activaci\u00f3n divertida, amigable y sobretodo, venezolana con el objetivo de impulsar nuestra franquicia.\u00a0<\/p>\n<p>Influencers, periodistas, trabajadores, consumidores y clientes, pudieron disfrutar de d\u00edas d\u00f3nde no faltaron los momentos jocosos y por supuesto el gran sabor de un Perro caliente Plumrose.\u00a0<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Abril 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04242951535            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1dX-WU--1hMk86qpiRYGdVmGLwIhtUAUK\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1dX-WU--1hMk86qpiRYGdVmGLwIhtUAUK\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>La semana del perro caliente: El Perro es Plumrose, es una actividad BTL que consiste en ejecutar promociones, juegos y [&hellip;]<\/p>\n","protected":false},"author":249,"featured_media":1449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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