{"id":1477,"date":"2025-08-29T17:23:47","date_gmt":"2025-08-29T17:23:47","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/fluvirin-mocobardes\/"},"modified":"2025-08-29T17:23:47","modified_gmt":"2025-08-29T17:23:47","slug":"fluvirin-mocobardes","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/fluvirin-mocobardes\/","title":{"rendered":"Fluvirin &#8211; Mocobardes"},"content":{"rendered":"<p>\u00a0La idea estrat\u00e9gica fue crear una campa\u00f1a centrada en los &#8220;Mocobardes&#8221;, una familia de flemas animadas que personifican el miedo a Fluvir\u00edn. La ejecuci\u00f3n comunicacional incluy\u00f3: POP en puntos de venta, contenido en redes sociales, colaboraciones con influencers y activaciones en congresos m\u00e9dicos con los monstruos en vivo. Los medios clave fueron el punto de venta f\u00edsico y las plataformas digitales.<\/p>\n<p>\u00a0<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Inicio (01\/04\/24) Finalizaci\u00f3n (01\/08\/2024)            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04242231013            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1p0UFb5lKbaYTrx9-fUj-Rmx-Yz7y9f8k\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1p0UFb5lKbaYTrx9-fUj-Rmx-Yz7y9f8k\/view?usp=sharing <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1u9atKdk7tVExHsV9JolipS7xXh2afmPw\/view?usp=sharing\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1u9atKdk7tVExHsV9JolipS7xXh2afmPw\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>\u00a0La idea estrat\u00e9gica fue crear una campa\u00f1a centrada en los &#8220;Mocobardes&#8221;, una familia de flemas animadas que personifican el miedo [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":1469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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