{"id":1544,"date":"2025-08-29T19:32:09","date_gmt":"2025-08-29T19:32:09","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/roberto-pol-ceo-mutato-by-thompson\/"},"modified":"2025-09-13T15:04:02","modified_gmt":"2025-09-13T15:04:02","slug":"roberto-pol-ceo-mutato-by-thompson","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/roberto-pol-ceo-mutato-by-thompson\/","title":{"rendered":"Roberto Pol"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;text-indent: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Roberto Pol ha dedicado m\u00e1s de dos d\u00e9cadas al desarrollo de la industria publicitaria en Venezuela. Su trayectoria comenz\u00f3 en el \u00e1rea financiera de J. Walter Thompson Venezuela, donde se form\u00f3 y ocup\u00f3 el cargo de Director Financiero. En 2011 asumi\u00f3 la Presidencia de la agencia, liderando posteriormente la transformaci\u00f3n de JWT hacia Mutato by Thompson Caracas, un movimiento que le permiti\u00f3 mantener el legado de m\u00e1s de 60 a\u00f1os de JWT en el pa\u00eds, adapt\u00e1ndolo a las nuevas din\u00e1micas de comunicaci\u00f3n digital y de contenidos. Al igual que ejerci\u00f3 como Presidente de la Federaci\u00f3n Venezolana de la Actividad Publicitaria (FEVAP), impulsando la organizaci\u00f3n y defensa del sector.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-indent: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Durante su gesti\u00f3n, Mutato by Thompson ha consolidado un modelo de agencia centrado en el conocimiento profundo de las marcas, la creatividad con prop\u00f3sito y la capacidad de adaptaci\u00f3n a un entorno cambiante. Bajo su direcci\u00f3n, la agencia ha desarrollado proyectos que han sido reconocidos internacionalmente, como <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">La Polic\u00eda Invisible<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> y <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Mercado Social<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">, ambos galardonados en festivales como Cannes Lions, El Sol y FIAP, demostrando que desde Venezuela es posible generar ideas con impacto regional y global.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-indent: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Adem\u00e1s de estos reconocimientos recientes, Roberto ha estado vinculado a campa\u00f1as que marcaron un antes y un despu\u00e9s en la creatividad local, entre ellas las desarrolladas para Amnist\u00eda Internacional y Johnson &amp; Johnson, premiadas con oros, platas y bronces en festivales como El Ojo de Iberoam\u00e9rica, ANDA y One Show. Su aporte ha sido clave en mantener vigente la calidad creativa venezolana en el escenario internacional, mientras fortalece, desde su liderazgo en el gremio, el desarrollo de la publicidad nacional.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01 de Noviembre del 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                +58 424-1501573            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Roberto Pol ha dedicado m\u00e1s de dos d\u00e9cadas al desarrollo de la industria publicitaria en Venezuela. Su trayectoria comenz\u00f3 en [&hellip;]<\/p>\n","protected":false},"author":152,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesional-de-publicidad"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":3,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1544\/revisions"}],"predecessor-version":[{"id":2259,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1544\/revisions\/2259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}