{"id":1549,"date":"2025-08-29T19:44:12","date_gmt":"2025-08-29T19:44:12","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/tatiana-ferro-cco-mutato-by-thompson\/"},"modified":"2025-09-13T15:06:02","modified_gmt":"2025-09-13T15:06:02","slug":"tatiana-ferro-cco-mutato-by-thompson","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/tatiana-ferro-cco-mutato-by-thompson\/","title":{"rendered":"Tatiana Ferro"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Tatiana Ferro ha dedicado 19 a\u00f1os a transformar la industria de la comunicaci\u00f3n y la publicidad en Venezuela. Su trayectoria se ha caracterizado por un liderazgo estrat\u00e9gico que combina visi\u00f3n de negocio, creatividad y capacidad de gesti\u00f3n, consolid\u00e1ndose como una de las figuras m\u00e1s influyentes del sector. Actualmente, como Chief Operating Officer (COO) de MUTATO, lidera la visi\u00f3n operativa de la agencia, asegurando la eficiencia, la rentabilidad y el crecimiento sostenible, con un enfoque centrado en la innovaci\u00f3n y el desarrollo de nuevas oportunidades para el mercado.<\/p>\n<p><\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">En su paso por J. Walter Thompson, Tatiana ha dirigido grandes cuentas globales y regionales, adem\u00e1s de ser una de las protagonistas detr\u00e1s de la consolidaci\u00f3n de la Unidad Digital de la agencia, Mutato by Thompson, convirti\u00e9ndola en referente de innovaci\u00f3n.\u00a0<\/p>\n<p><\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Bajo su direcci\u00f3n, campa\u00f1as como <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">La Polic\u00eda Invisible<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> y <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Mercado Social<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> trascendieron fronteras. <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">La Polic\u00eda Invisible<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> obtuvo en 2016 tres galardones de bronce, uno en Cannes Lions y dos en El Sol Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, en las categor\u00edas de Exteriores y Relaciones P\u00fablicas. Por su parte, <\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">Mercado Social<\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> conquist\u00f3 en 2017 una Plata en FIAP (Social Content) y un Bronce en El Sol (Mejor uso de la plataforma), adem\u00e1s de ser finalista en Innovaci\u00f3n en Redes Sociales, demostrando la capacidad de unir creatividad y transformaci\u00f3n social. Ese mismo a\u00f1o, Tatiana Ferro fue reconocida en El Ojo de Iberoam\u00e9rica como la Mejor Directora General Creativa del pa\u00eds, consolidando su liderazgo y su influencia en la industria.<\/p>\n<p><\/span><span style=\"font-size: 11pt;font-family: Poppins,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">A lo largo de su carrera, Tatiana Ferro ha demostrado que el \u00e9xito en publicidad va m\u00e1s all\u00e1 de la creatividad: se trata de generar impacto real en los negocios, en las marcas y en la sociedad. Ha liderado equipos multidisciplinarios, ha formado nuevos talentos y ha cultivado relaciones de confianza con clientes de alto nivel, obteniendo resultados sobresalientes. Su nombre est\u00e1 ligado al crecimiento de marcas, al reconocimiento internacional de la creatividad venezolana y a la capacidad de reinventar el negocio publicitario en tiempos de cambio.<\/span><\/p>\n<p>\u00a0<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01 de Noviembre del 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                +58 414-2358167            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Tatiana Ferro ha dedicado 19 a\u00f1os a transformar la industria de la comunicaci\u00f3n y la publicidad en Venezuela. Su trayectoria [&hellip;]<\/p>\n","protected":false},"author":152,"featured_media":1548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profesional-de-publicidad"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":3,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":2260,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1549\/revisions\/2260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1548"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}