{"id":1593,"date":"2025-08-29T22:26:55","date_gmt":"2025-08-29T22:26:55","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/grimace-llego-a-venezuela-2\/"},"modified":"2025-08-30T22:47:54","modified_gmt":"2025-08-30T22:47:54","slug":"grimace-llego-a-venezuela-2","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/grimace-llego-a-venezuela-2\/","title":{"rendered":"Pa\u2019 Los Panas &#8211; Lanzamiento digital de Grimace &#8211; McDonald\u2019s Venezuela"},"content":{"rendered":"<p>Campa\u00f1a digital de lanzamiento en la que el resto fue adaptar un \u00edcono global a la cultura local para conectar con la Generaci\u00f3n Z. Con material de la campa\u00f1a latinoamericana y producci\u00f3n original en Venezuela, creamos reels multiformato, gr\u00e1ficas y fotograf\u00edas que mostraron a Grimace en lugares ic\u00f3nicos como Anare, La Limonera, Parque del Este y McDonald\u2019s. Con un estilo aut\u00e9ntico, direcciones de arte cercanas a la Gen Z y el apoyo de influencers, logramos tropicalizar a Grimace con creatividad y relevancia cultural, y as\u00ed conectar con una generaci\u00f3n que no desconoc\u00eda por completo al personaje y el proyecto.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01\/08\/2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04122441009            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1hrD71G3KxD7Olvd0yCnjsqGtW3dfGmA_?usp=sharing\"\n                     > https:\/\/drive.google.com\/drive\/folders\/1hrD71G3KxD7Olvd0yCnjsqGtW3dfGmA_?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a digital de lanzamiento en la que el resto fue adaptar un \u00edcono global a la cultura local para conectar [&hellip;]<\/p>\n","protected":false},"author":206,"featured_media":1590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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