{"id":1598,"date":"2025-08-29T22:43:32","date_gmt":"2025-08-29T22:43:32","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/vive-el-sistema\/"},"modified":"2025-08-30T22:49:35","modified_gmt":"2025-08-30T22:49:35","slug":"vive-el-sistema","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/29\/vive-el-sistema\/","title":{"rendered":"Pa\u2019 Los Panas &#8211; Campa\u00f1a comunicacional Vive El Sistema &#8211; Sistema Nacional De Coros y Orquestas de Venezuela"},"content":{"rendered":"<p><span style=\"color: #000000;font-family: Arial, Helvetica, sans-serif;font-size: small\">En su 50 aniversario, el Sistema Nacional de Orquestas\u00a0y Coros\u00a0enfrentaba un gran reto: a pesar de ser la red orquestal y coral m\u00e1s grande del mundo y un referente cultural \u00fanico, su relevancia estaba diluida, sus p\u00fablicos confundidos y su identidad debilitada. Desde Pa\u2019 Los Panas transformamos esa coyuntura en una oportunidad hist\u00f3rica: creamos\u00a0<\/span><strong style=\"color: #000000;font-family: Arial, Helvetica, sans-serif;font-size: small\">\u201cVive El Sistema\u201d<\/strong><span style=\"color: #000000;font-family: Arial, Helvetica, sans-serif;font-size: small\">, una campa\u00f1a 360 que devolvi\u00f3 orgullo, visibilidad y prestigio a la instituci\u00f3n cultural m\u00e1s importante de Venezuela. Con un festival de m\u00e1s de 250 conciertos, alianzas con todos los grandes medios nacionales, una estrategia digital renovada y la haza\u00f1a global de llevar a la Orquesta Sim\u00f3n Bol\u00edvar al escenario de Wembley junto a Coldplay, reposicionamos al Sistema como un s\u00edmbolo vivo, actual y aspiracional. En menos de ocho meses pasamos de salas vac\u00edas y confusi\u00f3n de marca a un movimiento cultural masivo, con giras internacionales confirmadas y un pa\u00eds entero reconectado con su mayor patrimonio art\u00edstico.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01\/01\/2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04122441009            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1ViEBwhGk4xFcyp20PDNNbNqaUqTWZtsJ?usp=drive_link\"\n                     > https:\/\/drive.google.com\/drive\/folders\/1ViEBwhGk4xFcyp20PDNNbNqaUqTWZtsJ?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En su 50 aniversario, el Sistema Nacional de Orquestas\u00a0y Coros\u00a0enfrentaba un gran reto: a pesar de ser la red orquestal [&hellip;]<\/p>\n","protected":false},"author":264,"featured_media":1597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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