{"id":1627,"date":"2025-08-30T16:24:56","date_gmt":"2025-08-30T16:24:56","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/ponle-sabor-ponle-pampero-2\/"},"modified":"2025-09-04T14:09:30","modified_gmt":"2025-09-04T14:09:30","slug":"ponle-sabor-ponle-pampero-2","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/ponle-sabor-ponle-pampero-2\/","title":{"rendered":"PONLE SABOR, PONLE PAMPERO"},"content":{"rendered":"<h3><b>Ponle Sabor, Ponle Pampero<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><b>El Desaf\u00edo:<\/b> Despu\u00e9s de 20 a\u00f1os de silencio, la marca Pampero necesitaba un renacimiento impactante. Nuestro reto era revitalizar su presencia, conectar emocionalmente con las nuevas generaciones, y reconquistar el liderazgo del mercado. La soluci\u00f3n fue una estrategia 360\u00b0 dise\u00f1ada para impactar en cada punto de contacto con el consumidor, con una personalidad audaz y cercana.<\/p>\n<p><b>La Campa\u00f1a:<\/b> Lanzamos <b>Ponle Sabor, Ponle Pampero<\/b>, una campa\u00f1a integral que activ\u00f3 a la marca en todos los frentes.<\/p>\n<ul>\n<li>\n<p><b>Reconexi\u00f3n Emocional:<\/b> Rescatamos el ic\u00f3nico eslogan \u201cPampero es tomate, tomate es sabor, sabor es Pampero\u201d para generar una conexi\u00f3n nost\u00e1lgica y emocional con nuestra audiencia, amplificado a trav\u00e9s de vallas, kioscos, un comercial de televisi\u00f3n y menciones de radio.<\/p>\n<\/li>\n<li>\n<p><b>Conquista Digital:<\/b> Abrimos las plataformas digitales de la marca, creando un puente directo con la generaci\u00f3n Z. En solo 9 meses, alcanzamos los 10,000 seguidores, superando a nuestra competencia en menos de 4 meses.<\/p>\n<\/li>\n<\/ul>\n<p><b>Los Resultados:<\/b> En tan solo 10 meses, la campa\u00f1a no solo cumpli\u00f3 sus objetivos, sino que los super:<\/p>\n<ul>\n<li>\n<p>M\u00e1s de <b>5 millones de personas alcanzadas<\/b> en redes sociales.<\/p>\n<\/li>\n<li>\n<p>M\u00e1s de <b>20,000 seguidores<\/b> en nuestras plataformas digitales.<\/p>\n<\/li>\n<li>\n<p>Un aumento del <b>42% en la participaci\u00f3n de mercado<\/b>, consolidando a Pampero como la marca l\u00edder en su categor\u00eda.<\/p>\n<\/li>\n<\/ul>\n<p>Con <b>Ponle Sabor, Ponle Pampero<\/b>, no solo revitalizamos una marca, sino que demostramos que donde hay sabor, hay Pampero.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01 de noviembre de 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04241504585            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1ym3_A69mW5VAFR0Dzow3wSAXSMw6EwQa\/view?usp=drive_link\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1ym3_A69mW5VAFR0Dzow3wSAXSMw6EwQa\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Ponle Sabor, Ponle Pampero \u00a0 El Desaf\u00edo: Despu\u00e9s de 20 a\u00f1os de silencio, la marca Pampero necesitaba un renacimiento impactante. [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":1620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentos"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1627\/revisions\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1620"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}