{"id":1633,"date":"2025-08-30T19:13:01","date_gmt":"2025-08-30T19:13:01","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/dile-si-a-efe-parchita\/"},"modified":"2025-08-30T19:13:01","modified_gmt":"2025-08-30T19:13:01","slug":"dile-si-a-efe-parchita","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/dile-si-a-efe-parchita\/","title":{"rendered":"&#8220;Dile s\u00ed a EFE Parchita&#8221;"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">FORMULARIO EN WEB<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Reto<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: Innovar dentro del portafolio de Helados EFE con un sabor distinto a los cl\u00e1sicos que conectara con los h\u00e1bitos del consumidor venezolano y, al mismo tiempo, atrajera a una audiencia m\u00e1s joven y exploradora. El desaf\u00edo era lanzar un producto que no solo se sintiera nuevo, sino que se viviera como una experiencia refrescante desde todo punto de vista.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Insight<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: Los helados despiertan \u201cel lado bueno de la vida\u201d. El sabor parchita, por su arraigo en el paladar venezolano y su asociaci\u00f3n con la frescura tropical, se convirti\u00f3 en el veh\u00edculo perfecto para lograr esa conexi\u00f3n emocional.\u00a0<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Idea<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">: \u201cDile S\u00cd a EFE Parchita\u201d fue una campa\u00f1a en tres fases:<\/span><\/p>\n<\/li>\n<\/ul>\n<ol style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: decimal;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Intriga digital<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> para generar expectativa y conversaci\u00f3n.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: decimal;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Lanzamiento oficial<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> con activaciones BTL en universidades y espacios de alta afluencia.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: decimal;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Amplificaci\u00f3n cultural<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> con una colaboraci\u00f3n musical junto a la reconocida banda venezolana de pop Anakena y contenido audiovisual que consolid\u00f3 el sabor como s\u00edmbolo de frescura y autenticidad tropical.\u00a0<\/span><\/p>\n<\/li>\n<\/ol>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Resultados<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">:<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Alcance de <\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">2.094.348 personas en redes sociales de la marca<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">44.204 interacciones<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\"> en redes sociales<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Participaci\u00f3n activa en activaciones presenciales, como por ejemplo conciertos de la banda Anakena.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 8.950000000000003pt;padding-left: 0.04999999999999716pt\">\n<p dir=\"ltr\" style=\"line-height: 1.2;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Posicionamiento de EFE como una marca que trae innovaciones al mercado.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: Calibri,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 13.9pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfPor qu\u00e9 este caso deber\u00eda ganar en esta categor\u00eda?:<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: italic;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Porque \u201cDile S\u00cd a EFE Parchita\u201d transform\u00f3 un lanzamiento de un sabor en un fen\u00f3meno cultural. La campa\u00f1a combin\u00f3 digital, m\u00fasica y experiencias en vivo para conectar con los j\u00f3venes de manera fresca y aut\u00e9ntica, convirtiendo al nuevo sabor en tendencia y redefiniendo c\u00f3mo se lanza un producto en la categor\u00eda de helados en Venezuela.<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 10pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfQu\u00e9 objetivos espec\u00edficos se propusieron y c\u00f3mo la idea estrat\u00e9gica busc\u00f3 cumplirlos?<\/span><\/p>\n<\/li>\n<\/ul>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Fortalecer la relevancia de Helados EFE a trav\u00e9s del lanzamiento de sabores innovadores<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ampliar el portafolio con una propuesta refrescante y tropical, apropiada para el paladar venezolano,<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Conectar con una audiencia joven, asociando la marca con innovaci\u00f3n, frescura y diversi\u00f3n<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La estrategia se ejecut\u00f3 en tres fases: intriga digital, activaciones BTL con influencers, y contenido audiovisual que consolid\u00f3 la recordaci\u00f3n del nuevo sabor como s\u00edmbolo de autenticidad tropical.<\/span><\/p>\n<p><b id=\"docs-internal-guid-5e0801cc-7fff-9e09-cb5e-ef2f0de95728\" style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: transparent;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\n<p dir=\"ltr\" style=\"line-height: 1.38;text-align: justify;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00bfC\u00f3mo contribuy\u00f3 la estrategia al mercado o la sociedad?<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-left: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La campa\u00f1a aport\u00f3 frescura e innovaci\u00f3n al mercado de helados venezolano, aline\u00e1ndose con el paladar local y las tendencias de consumo de productos aut\u00e9nticos y divertidos. Revaloriz\u00f3 lo tropical como s\u00edmbolo y activ\u00f3 a una nueva generaci\u00f3n desde la emoci\u00f3n y el entretenimiento.<\/span><\/p>\n<p><b style=\"font-weight: normal\">\u00a0<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-left: 36pt;text-align: justify;margin-top: 12pt;margin-bottom: 12pt\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">\u00a0<\/span><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: bold;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Ejecuci\u00f3n comunicacional:<\/span><\/p>\n<ul style=\"margin-top: 0;margin-bottom: 0;padding-inline-start: 48px\">\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 12pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Fase de intriga con piezas audiovisuales llamativas<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Activaciones BTL en universidades y espacios de alta afluencia<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 0pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Colaboraci\u00f3n musical con la banda Anakena<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc;font-size: 11pt;font-family: Arial,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline;margin-left: 36pt\">\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 0pt;margin-bottom: 12pt\" role=\"presentation\"><span style=\"font-size: 10pt;font-family: 'Helvetica Neue',sans-serif;color: #000000;background-color: #ffffff;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Amplificaci\u00f3n digital en redes sociales<\/span><\/p>\n<\/li>\n<\/ul>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                27\/05\/2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1D0hVnf8CqJWDmavZPJAAPvTssf_cGHiX\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1D0hVnf8CqJWDmavZPJAAPvTssf_cGHiX\/view?usp=sharing <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1IdkPBAveerOWOXGh1x44_CzFK67jSbES\/view?usp=sharing\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1IdkPBAveerOWOXGh1x44_CzFK67jSbES\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>FORMULARIO EN WEB Reto: Innovar dentro del portafolio de Helados EFE con un sabor distinto a los cl\u00e1sicos que conectara [&hellip;]<\/p>\n","protected":false},"author":230,"featured_media":1632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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