{"id":1636,"date":"2025-08-30T19:29:34","date_gmt":"2025-08-30T19:29:34","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/campana-se-tan-real-como-quieras-belvita\/"},"modified":"2025-08-30T19:29:34","modified_gmt":"2025-08-30T19:29:34","slug":"campana-se-tan-real-como-quieras-belvita","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/08\/30\/campana-se-tan-real-como-quieras-belvita\/","title":{"rendered":"Campa\u00f1a S\u00e9 Tan Real como Quieras &#8211; BelVita"},"content":{"rendered":"<p>En un mercado donde la competencia se basaba en precio y volumen, Belvita enfrent\u00f3 un doble desaf\u00edo: ganar relevancia emocional y ampliar su alcance, conectando con consumidores que no la ten\u00edan en su radar. La marca necesitaba trascender su funci\u00f3n\u00a0 y convertirse en una aliada significativa, con una narrativa que fuera m\u00e1s all\u00e1 del producto.<\/p>\n<p>\u00a0<\/p>\n<p>Belvita comprendi\u00f3 que sus consumidoras no solo toman decisiones sobre su alimentaci\u00f3n, sino sobre su vida. En un mundo lleno de presiones, expectativas y est\u00e1ndares obsoletos, muchas mujeres buscan liberarse y vivir de forma m\u00e1s aut\u00e9ntica. La marca se posicion\u00f3 abriendo un espacio donde cada mujer pudiera ser real, vulnerable y aut\u00e9ntica.<\/p>\n<p>\u00a0<\/p>\n<p>As\u00ed naci\u00f3 &#8220;S\u00e9 tan real como quieras&#8221;, una campa\u00f1a elebr\u00f3 la autenticidad. A trav\u00e9s de contenido honesto, experiencias &#8220;figitales&#8221; y colaboraciones con influencers, Belvita impuls\u00f3 una conversaci\u00f3n que valid\u00f3 la imperfecci\u00f3n como un s\u00edmbolo de libertad y realidad. La campa\u00f1a se convirti\u00f3 en un espacio seguro para compartir, reconocerse y reconectar con lo que realmente importa.<\/p>\n<p>\u00a0<\/p>\n<p>Los resultados hablaron por s\u00ed solos: m\u00e1s de 3.2 millones de impresiones en pauta digital, 8.160 interacciones en carruseles y 106.275 ThruPlays en Reels. Pero m\u00e1s all\u00e1 de las cifras, la campa\u00f1a gener\u00f3 una conversaci\u00f3n nacional sobre la autenticidad femenina, con influencers y consumidoras sum\u00e1ndose org\u00e1nicamente al mensaje.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                01 de noviembre de 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1xXYckX_cFEMS4iS-7FGLZFJ8LwbNHhxd\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1xXYckX_cFEMS4iS-7FGLZFJ8LwbNHhxd\/view?usp=sharing <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1wv0rNqn5wTYjRldyC-tNjryAWeYNNlci\/view?usp=sharing\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1wv0rNqn5wTYjRldyC-tNjryAWeYNNlci\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En un mercado donde la competencia se basaba en precio y volumen, Belvita enfrent\u00f3 un doble desaf\u00edo: ganar relevancia emocional [&hellip;]<\/p>\n","protected":false},"author":239,"featured_media":1635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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