{"id":1685,"date":"2025-09-02T15:35:12","date_gmt":"2025-09-02T15:35:12","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/02\/que-el-colico-no-te-doble\/"},"modified":"2025-09-02T15:35:12","modified_gmt":"2025-09-02T15:35:12","slug":"que-el-colico-no-te-doble","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/02\/que-el-colico-no-te-doble\/","title":{"rendered":"Que el c\u00f3lico no te doble"},"content":{"rendered":"<ul style=\"margin-bottom: 0cm;color: #000000;font-size: medium\" type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm;font-size: 12pt;font-family: Calibri, sans-serif\"><span lang=\"ES-TRAD\">El reto de esta propuesta fue, por un lado, representar de una manera ingeniosa y creativa el alivio que genera Femmextra cuando hay dolor menstrual, y por el otro, referirse a un tema tab\u00fa como la menstruaci\u00f3n, todo esto bajo el formato de un FOOH.<\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0cm;font-size: 12pt;font-family: Calibri, sans-serif\"><b><span lang=\"ES-TRAD\">Insight<\/span><\/b><span lang=\"ES-TRAD\">:<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0cm 36pt;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span lang=\"ES-TRAD\">Las molestias de la regla me doblan del dolor y me \u201csacan de circulaci\u00f3n\u201d, inhabilit\u00e1ndome para seguir con mis rutinas y actividades cotidianas.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0cm 36pt;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><b><span lang=\"ES-TRAD\">Idea<\/span><\/b><span lang=\"ES-TRAD\">:<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0cm 36pt;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span lang=\"ES-TRAD\">Simular una caja gigante de FemmEXTRA irrumpiendo en plena Avenida Libertador de Caracas por la cual entraban varias mujeres de distintas edades f\u00e9rtiles caminando dobladas del dolor por la calle; al atravesar la caja gigante-<b> <\/b>que tiene adentro una cinta transportadora-, las vemos salir ya aliviadas.<\/span><\/p>\n<p><strong><span class=\"normaltextrun\"><span lang=\"ES\" style=\"font-size: 11pt;font-family: Aptos, sans-serif;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial\">Contexto del mercado:<\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0cm 36pt;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span class=\"normaltextrun\"><span lang=\"ES\" style=\"font-size: 11pt;font-family: Aptos, sans-serif;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial\">La competencia de Femmextra en Venezuela son los medicamentos que combinan Ibuprofeno y Hioscina, pero tambi\u00e9n compite con una gama m\u00e1s amplia de analg\u00e9sicos, antiespasm\u00f3dicos y antiinflamatorios utilizados para el alivio de los c\u00f3licos y dolores abdominales.<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span class=\"normaltextrun\"><span lang=\"ES\" style=\"font-size: 11pt;font-family: Aptos, sans-serif;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Sin embargo, ninguna de estos productos construy\u00f3 en el territorio de lo femenino como lo hizo Femmex, el cual,\u00a0 desde que irrumpi\u00f3 en el mercado venezolano hace m\u00e1s de dos d\u00e9cadas, construy\u00f3 un claro posicionamiento como el analg\u00e9sico dise\u00f1ado para la mujer y sus dolores menstruales.<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span lang=\"ES-TRAD\"><strong>\u00bfCu\u00e1l era la audiencia objetivo y por qu\u00e9 es relevante para la marca?<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;font-size: 12pt;font-family: 'Times New Roman', serif;color: #000000;vertical-align: baseline\"><span class=\"normaltextrun\"><span style=\"font-size: 11pt;font-family: Aptos, sans-serif\">Mujeres mayores de 12 a\u00f1os, pertenecientes a los estratos socioecon\u00f3micos A, B, C y D; que padecen de dolores tipo c\u00f3licos.\u00a0<\/span><\/span><span class=\"eop\"><span style=\"font-size: 11pt;font-family: Aptos, sans-serif\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;font-size: 12pt;font-family: 'Times New Roman', serif;color: #000000;vertical-align: baseline\"><span class=\"eop\"><span style=\"font-size: 11pt;font-family: Aptos, sans-serif\">Los dolores menstruales son bastante comunes en la poblaci\u00f3n femenina.<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;font-size: 12pt;font-family: 'Times New Roman', serif;color: #000000;vertical-align: baseline\"><span class=\"normaltextrun\"><span style=\"font-size: 11pt;font-family: Aptos, sans-serif\">El perfil de la mujer FemmExtra son\u00a0 adolescentes y las mujeres adulto-j\u00f3venes f\u00e9rtiles que llevan una vida activa y que necesitan una soluci\u00f3n efectiva para aliviar los dolores menstruales o c\u00f3licos abdominales, haciendo posible retomar sus rutinas cotidianas sin que el dolor las ihabilite.<\/span><\/span><\/p>\n<p><span lang=\"ES-TRAD\">\u00bfCu\u00e1les fueron sus medios claves en los que se public\u00f3 la pieza?<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0cm 36pt;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\"><span lang=\"ES-TRAD\">Pauta en META y YOUTUBE<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Desde el 04\/07\/2025 hasta la fecha            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2557834            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/lion.box.com\/s\/3lwavflb8nk88rk2oqlhy5je8nx7avd0\"\n                     > https:\/\/lion.box.com\/s\/3lwavflb8nk88rk2oqlhy5je8nx7avd0 <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/lion.box.com\/s\/l5hby0x551b8ieup2zgiv6qdz7s3gcrt\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/lion.box.com\/s\/l5hby0x551b8ieup2zgiv6qdz7s3gcrt <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>El reto de esta propuesta fue, por un lado, representar de una manera ingeniosa y creativa el alivio que genera [&hellip;]<\/p>\n","protected":false},"author":274,"featured_media":1683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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