{"id":1695,"date":"2025-09-02T21:43:06","date_gmt":"2025-09-02T21:43:06","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/02\/doritos-presiona-triangulo-copa-doritos-2da-edicion-2025\/"},"modified":"2025-09-02T21:43:06","modified_gmt":"2025-09-02T21:43:06","slug":"doritos-presiona-triangulo-copa-doritos-2da-edicion-2025","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/02\/doritos-presiona-triangulo-copa-doritos-2da-edicion-2025\/","title":{"rendered":"Doritos\u00ae | Presiona Tri\u00e1ngulo | Copa Doritos 2da Edici\u00f3n 2025."},"content":{"rendered":"<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">La campa\u00f1a &#8220;Presiona Tri\u00e1ngulo&#8221; fue una estrategia de Doritos para acercarse de manera aut\u00e9ntica a la comunidad gamer en Venezuela. En la segunda edici\u00f3n de la Copa Doritos, la marca no solo buscaba un lanzamiento exitoso, sino que tambi\u00e9n quer\u00eda posicionarse como l\u00edder en el mundo del gaming del pa\u00eds.<\/p>\n<\/div>\n<div>El concepto se bas\u00f3 en el hecho de que los comandos de los videojuegos son un lenguaje universal dentro de este nicho. Usaron la narrativa de los comandos, y especialmente &#8220;Presiona Tri\u00e1ngulo&#8221;, -que adem\u00e1s recuerda la forma del producto- para transformar la Copa en una experiencia figital que favoreciera la conexi\u00f3n entre los jugadores.<\/p>\n<\/div>\n<div>El \u00e9xito de la campa\u00f1a se vio reflejado en resultados que superaron todas las expectativas: el torneo recibi\u00f3 m\u00e1s de 800 inscripciones, a pesar de que solo pod\u00edan participar 150 personas. Esto mostr\u00f3 que al hablarle en su propio idioma al p\u00fablico, la marca no solo logr\u00f3 conectarse, sino que tambi\u00e9n gener\u00f3 una demanda incre\u00edble y un fuerte sentido de pertenencia en la comunidad.<\/div>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                24 de Abril del 2025 hasta el 6 Julio 2025.            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04129379941            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a &#8220;Presiona Tri\u00e1ngulo&#8221; fue una estrategia de Doritos para acercarse de manera aut\u00e9ntica a la comunidad gamer en Venezuela. [&hellip;]<\/p>\n","protected":false},"author":277,"featured_media":1694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentos"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/277"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1695"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1695\/revisions"}],"predecessor-version":[{"id":1696,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1695\/revisions\/1696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}