{"id":1830,"date":"2025-09-04T19:05:05","date_gmt":"2025-09-04T19:05:05","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/nestea-con-todo\/"},"modified":"2025-09-05T03:01:21","modified_gmt":"2025-09-05T03:01:21","slug":"nestea-con-todo","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/nestea-con-todo\/","title":{"rendered":"NESTEA\u00ae CON TODO"},"content":{"rendered":"<p data-start=\"186\" data-end=\"421\">En el a\u00f1o 2025, la marca decidi\u00f3 comunicar de forma integral todo su portafolio y reafirmar su papel en la vida de los consumidores.<\/p>\n<p data-start=\"423\" data-end=\"897\">El punto de partida fue un mapa de consumo que revel\u00f3 un hallazgo contundente: NESTEA es el acompa\u00f1ante ideal. Los consumidores lo disfrutan en cualquier lugar \u2014en casa, en la playa, en la monta\u00f1a, en la universidad o en el trabajo\u2014 y lo combinan con sus comidas favoritas: empanadas, pizzas, hamburguesas, sushi, pasticho, comida china o parrilla. Adem\u00e1s, cada quien lo prepara a su manera: en jarras, en licuadoras o directamente en el vaso; con hielo, frapp\u00e9 o natural.<\/p>\n<p data-start=\"899\" data-end=\"1103\">De all\u00ed naci\u00f3 el concepto <strong data-start=\"925\" data-end=\"946\">\u201cNESTEA CON TODO\u201d<\/strong>, una idea que resume la versatilidad de la marca: va con cualquier comida, mood, estilo, situaci\u00f3n o personalidad. Se adapta al consumidor y fluye con \u00e9l.<\/p>\n<p data-start=\"1105\" data-end=\"1180\">Para llevarlo a la realidad, la campa\u00f1a se desarroll\u00f3 en distintas fases:<\/p>\n<ul data-start=\"1181\" data-end=\"1637\">\n<li data-start=\"1181\" data-end=\"1268\">\n<p data-start=\"1183\" data-end=\"1268\"><strong data-start=\"1183\" data-end=\"1196\">Branding:<\/strong> mostrando lo funcional y reforzando que NESTEA realmente va con todo.<\/p>\n<\/li>\n<li data-start=\"1269\" data-end=\"1386\">\n<p data-start=\"1271\" data-end=\"1386\"><strong data-start=\"1271\" data-end=\"1284\">1, 2, T\u00c9:<\/strong> una acci\u00f3n en calle para comprobar el concepto pregunt\u00e1ndole a la gente con qu\u00e9 comida va NESTEA.<\/p>\n<\/li>\n<li data-start=\"1387\" data-end=\"1497\">\n<p data-start=\"1389\" data-end=\"1497\"><strong data-start=\"1389\" data-end=\"1408\">La Hoja NESTEA:<\/strong> un STOP al estilo NESTEA que llev\u00f3 diversi\u00f3n y creatividad a universidades de Caracas.<\/p>\n<\/li>\n<li data-start=\"1498\" data-end=\"1637\">\n<p data-start=\"1500\" data-end=\"1637\"><strong data-start=\"1500\" data-end=\"1514\">La ciudad:<\/strong> una expansi\u00f3n al Metro de Caracas, autobuses en la gran Caracas, una valla gigante en La Guaira y presencia en radio, demostrando que NESTEA acompa\u00f1a a las personas donde quiera que est\u00e9n.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p data-start=\"1639\" data-end=\"2012\">El concepto funcion\u00f3 porque naci\u00f3 de la propia verdad del consumidor: NESTEA ya estaba presente en todos sus momentos de disfrute. <strong>\u201cNESTEA CON TODO\u201d<\/strong> no solo describe la flexibilidad del producto, sino tambi\u00e9n su capacidad de conectar emocionalmente con diferentes audiencias, reforzando su relevancia cultural y consolidando a la marca como l\u00edder de la categor\u00eda en 2025.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Enero del 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0424-2980829            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1S2QTNE5VTkZED4aUM_y0gf6LHj6IejNx\/view?usp=drive_link\"\n                     > https:\/\/drive.google.com\/file\/d\/1S2QTNE5VTkZED4aUM_y0gf6LHj6IejNx\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En el a\u00f1o 2025, la marca decidi\u00f3 comunicar de forma integral todo su portafolio y reafirmar su papel en la [&hellip;]<\/p>\n","protected":false},"author":301,"featured_media":1829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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