{"id":1834,"date":"2025-09-04T19:06:26","date_gmt":"2025-09-04T19:06:26","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/campana-pr-oreo-100-cacao-venezolano\/"},"modified":"2025-09-04T19:06:26","modified_gmt":"2025-09-04T19:06:26","slug":"campana-pr-oreo-100-cacao-venezolano","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/campana-pr-oreo-100-cacao-venezolano\/","title":{"rendered":"Campa\u00f1a PR OREO 100% cacao venezolano"},"content":{"rendered":"<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: Calibri;color: #7f7f7f\">Venezuela tiene un sabor \u00fanico gracias al ingrediente estrella y protagonista de nuestra OREO\u00ae Chocolate: el cacao venezolano.\u00a0<\/span><\/p>\n<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: Calibri;color: #7f7f7f\">El prop\u00f3sito de esta campa\u00f1a fue desarrollar una campa\u00f1a que fomenta el orgullo en la producci\u00f3n nacional, incluyendo en los empaques de Oreo\u00ae Chocolate, un sello que indica que est\u00e1 hecha con 100% cacao venezolano para reforzar el arraigo de la marca en el pa\u00eds y el orgullo de lo hecho en casa, a trav\u00e9s de su sabor \u201cchocolate\u201d creado exclusivamente para el paladar venezolano.\u00a0<\/span><\/p>\n<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: Calibri;color: #7f7f7f\">Para ello desarrollamos una experiencia \u00fanica y educativa, comunicando el valor de la OREO\u00ae Chocolate y la denominaci\u00f3n del cacao venezolano, como ingrediente principal.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"color: #000000;text-indent: 0in;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">Para dar visibilidad al valor de utilizar 100% cacao\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">venezolano en este sabor, en\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">el desarrollo de esta campa\u00f1a se planific\u00f3:<\/span><\/p>\n<p style=\"color: #000000;text-indent: 0in;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">1. Incorporaci\u00f3n del sello 100% cacao venezolano en empaques de todas sus presentaciones.\u00a0<\/span><\/p>\n<div class=\"O0\" style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in 0pt 0.38in;text-indent: -0.38in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt\">\u25cf<\/span><\/div>\n<p style=\"color: #000000;line-height: 14.4px;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">2. Aprovechando la celebraci\u00f3n del d\u00eda nacional del cacao, se<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">\u00a0planific\u00f3 una campa\u00f1a\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">que girara en torno a OREO\u00ae chocolate y el cacao\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">venezolano,\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">que incluy\u00f3:\u00a0<\/span><\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">\u00a0\u00a0&#8211;\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">Encuentro con periodistas e influencers<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">para revisar la situaci\u00f3n de cacao en nuestro pa\u00eds con la\u00a0\u00a0\u00a0visi\u00f3n de varios expertos como Mar\u00eda Fernanda Di Giacobbe, Richard Obuchi y Marlene Berrios (KOL\u00a0\u00a0\u00a0relacionados con la producci\u00f3n de cacao en Venezuela y econom\u00eda de este sector).<\/span><\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">\u00a0\u00a0&#8211;\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">Los comunicadores y creadores de contenido aprenden y experimentan\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">sobre el cacao\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">a trav\u00e9s de\u00a0\u00a0\u00a0una \u201ccata de cacao\u201d dirigida po<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">r Mar\u00eda Fernanda Di Giacobbe,\u00a0<\/span><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f;letter-spacing: 0pt;vertical-align: baseline\">donde los invitados se convirtieron en\u00a0\u00a0\u00a0comensales de un recorrido por el gusto \u00fanico del cacao venezolano y de las cualidades que le\u00a0\u00a0\u00a0permiten ser el ingrediente protagonista de la OREO\u00ae Chocolate.<\/span><\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\">\u00a0<\/p>\n<p style=\"color: #000000;line-height: 14.4px;margin: 0pt 0in;text-align: justify;direction: ltr\"><span style=\"font-size: 18pt;font-family: 'Google Sans';color: #7f7f7f\">\u00a0\u00a0&#8211; Publicaciones en rrss de la marca, conectando al consumidor con las regiones donde se cultiva y la\u00a0\u00a0\u00a0historia de nuestro pa\u00eds como productor de cacao.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                1\/10\/2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04125522222            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1Bx_2D9eW1TJ1WlMMXVbZ0DiUHEti4KEl?usp=drive_link\"\n                     > https:\/\/drive.google.com\/drive\/folders\/1Bx_2D9eW1TJ1WlMMXVbZ0DiUHEti4KEl?usp=drive_link <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1Bx_2D9eW1TJ1WlMMXVbZ0DiUHEti4KEl?usp=drive_link\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/drive\/folders\/1Bx_2D9eW1TJ1WlMMXVbZ0DiUHEti4KEl?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Venezuela tiene un sabor \u00fanico gracias al ingrediente estrella y protagonista de nuestra OREO\u00ae Chocolate: el cacao venezolano.\u00a0 \u00a0 El [&hellip;]<\/p>\n","protected":false},"author":278,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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