{"id":1846,"date":"2025-09-04T21:06:45","date_gmt":"2025-09-04T21:06:45","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/natuchips-de-la-mano-con-lo-natural\/"},"modified":"2025-09-04T21:06:45","modified_gmt":"2025-09-04T21:06:45","slug":"natuchips-de-la-mano-con-lo-natural","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/natuchips-de-la-mano-con-lo-natural\/","title":{"rendered":"Natuchips: De la mano con lo natural"},"content":{"rendered":"<p class=\"MsoNormal\"><b><span lang=\"ES-VE\">Tras varios a\u00f1os de presencia en el mercado, Natuchips\u00ae Venezuela presenta una renovaci\u00f3n integral de su imagen, manteniendo intacta su esencia: un producto natural, aut\u00e9ntico y de origen local. Elaborado 100% en El Vig\u00eda, estado M\u00e9rida, con pl\u00e1tano fresco cultivado en tierras venezolanas, Natuchips\u00ae reafirma su compromiso con la producci\u00f3n nacional y el desarrollo sostenible.<\/span><\/b><\/p>\n<p class=\"MsoNormal\"><b>Este relanzamiento incluye:<\/b><\/p>\n<ul style=\"margin-top: 0in\" type=\"disc\">\n<li class=\"MsoNormal\"><b><span lang=\"ES-VE\">Actualizaci\u00f3n del dise\u00f1o de empaque, con una est\u00e9tica m\u00e1s moderna y alineada a los valores de naturalidad y origen.<\/span><\/b><\/li>\n<li class=\"MsoNormal\"><b><span lang=\"ES-VE\">Reafirmaci\u00f3n del prop\u00f3sito de marca, destacando el rol de las comunidades agr\u00edcolas a trav\u00e9s de la iniciativa \u201cLas manos detr\u00e1s de Natuchips\u00ae\u201d.<\/span><\/b><\/li>\n<li class=\"MsoNormal\"><b><span lang=\"ES-VE\">Reformulaci\u00f3n del mensaje de producto, enfatizando atributos funcionales: sin conservantes, sin grasas trans, sin gluten.<\/span><\/b><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><b><span lang=\"ES-VE\">La campa\u00f1a \u201cDe la mano con lo natural\u201d articula estos elementos en una narrativa coherente que conecta emocionalmente con el consumidor venezolano, posicionando a Natuchips\u00ae como un snack saludable, con prop\u00f3sito y orgullo de origen.<\/span><\/b><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                17 de julio 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04243137232            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/digitalassets.pepsico.com\/transfer\/93a2d36378eaa910556868c29e5c6a1f12dbd9ebd88b9261e33a482e044a85cd\"\n                     > https:\/\/digitalassets.pepsico.com\/transfer\/93a2d36378eaa910556868c29e5c6a1f12dbd9ebd88b9261e33a482e044a85cd <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/digitalassets.pepsico.com\/transfer\/93a2d36378eaa910556868c29e5c6a1f12dbd9ebd88b9261e33a482e044a85cd\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/digitalassets.pepsico.com\/transfer\/93a2d36378eaa910556868c29e5c6a1f12dbd9ebd88b9261e33a482e044a85cd <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Tras varios a\u00f1os de presencia en el mercado, Natuchips\u00ae Venezuela presenta una renovaci\u00f3n integral de su imagen, manteniendo intacta su [&hellip;]<\/p>\n","protected":false},"author":291,"featured_media":1845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-del-ano"],"_links":{"self":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/comments?post=1846"}],"version-history":[{"count":1,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1846\/revisions"}],"predecessor-version":[{"id":1847,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/posts\/1846\/revisions\/1847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media\/1845"}],"wp:attachment":[{"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/media?parent=1846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/categories?post=1846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premiospym.net\/index.php\/wp-json\/wp\/v2\/tags?post=1846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}