{"id":1870,"date":"2025-09-04T21:38:44","date_gmt":"2025-09-04T21:38:44","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/en-la-playa-todo-es-mas-rico-con-mavesa\/"},"modified":"2025-09-04T21:38:44","modified_gmt":"2025-09-04T21:38:44","slug":"en-la-playa-todo-es-mas-rico-con-mavesa","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/04\/en-la-playa-todo-es-mas-rico-con-mavesa\/","title":{"rendered":"En la playa todo es m\u00e1s rico con Mavesa"},"content":{"rendered":"<p>\u201cEn la playa todo es m\u00e1s rico con Mavesa\u201d fue una experiencia BTL que llev\u00f3 la marca directamente al coraz\u00f3n del consumidor venezolano en playas de Oriente y La Guaira, conectando con los momentos de consumo m\u00e1s aut\u00e9nticos del verano. La activaci\u00f3n se amplific\u00f3 a trav\u00e9s de contenidos digitales y creadores locales, logrando que la experiencia trascendiera de la arena al entorno online. La campa\u00f1a combin\u00f3 cercan\u00eda cultural, interacci\u00f3n directa y difusi\u00f3n masiva, generando un impacto real tanto en la conexi\u00f3n emocional con los consumidores como en el desempe\u00f1o comercial de la marca durante la temporada.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                1 de abril de 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                +584127177473            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1mCq4M1P0GPv93v42lR_-A3fx_f-2I4R4\/view?usp=sharing\"\n                     > https:\/\/drive.google.com\/file\/d\/1mCq4M1P0GPv93v42lR_-A3fx_f-2I4R4\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>\u201cEn la playa todo es m\u00e1s rico con Mavesa\u201d fue una experiencia BTL que llev\u00f3 la marca directamente al coraz\u00f3n [&hellip;]<\/p>\n","protected":false},"author":304,"featured_media":1869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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