{"id":1883,"date":"2025-09-05T02:01:27","date_gmt":"2025-09-05T02:01:27","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/el-kilometro-0-se-corre-con-carino\/"},"modified":"2025-09-05T02:01:27","modified_gmt":"2025-09-05T02:01:27","slug":"el-kilometro-0-se-corre-con-carino","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/el-kilometro-0-se-corre-con-carino\/","title":{"rendered":"El kil\u00f3metro 0 se corre con cari\u00f1o"},"content":{"rendered":"<p data-start=\"257\" data-end=\"470\"><strong data-start=\"257\" data-end=\"270\">Contexto:<\/strong><br data-start=\"270\" data-end=\"273\" \/>Mientras otras marcas se enfocan en el after de la carrera, Ronco decidi\u00f3 adue\u00f1arse del antes: ese momento en que el corredor se prepara emocional y f\u00edsicamente, casi siempre con un plato de pasta.<\/p>\n<hr data-start=\"472\" data-end=\"475\" \/>\n<p data-start=\"477\" data-end=\"811\"><strong data-start=\"477\" data-end=\"486\">Idea:<\/strong><br data-start=\"486\" data-end=\"489\" \/>Estar en el kil\u00f3metro 0 del corredor, desde la cocina hasta la l\u00ednea de salida. Activamos recetas saludables con creadores como @valvieitez y @fabbacocina, estuvimos en m\u00e1s de 7.000 kits de bienvenida, creamos un stand en la feria y acompa\u00f1amos el recorrido con una narrativa que celebraba a los atletas hechos con cari\u00f1o.<\/p>\n<hr data-start=\"813\" data-end=\"816\" \/>\n<p data-start=\"818\" data-end=\"1035\"><strong data-start=\"818\" data-end=\"834\">Realizaci\u00f3n:<\/strong><br data-start=\"834\" data-end=\"837\" \/>Una experiencia 360\u00b0 construida con contenido digital, contacto f\u00edsico y presencia emocional. No solo estuvimos en el evento, fuimos parte del ritual de los corredores. Desde el plato hasta la meta.<\/p>\n<hr data-start=\"1037\" data-end=\"1040\" \/>\n<p>\u00a0<\/p>\n<p data-start=\"1042\" data-end=\"1292\"><strong data-start=\"1042\" data-end=\"1057\">Resultados:<\/strong><br data-start=\"1057\" data-end=\"1060\" \/>Impactamos a m\u00e1s de 7.000 corredores, triplicamos las menciones positivas, generamos conversaci\u00f3n org\u00e1nica y posicionamos a Ronco como parte del ritual deportivo, reforzando nuestro mensaje: cuando le pones cari\u00f1o, todo corre mejor.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Febrero 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04148681177            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/folders\/1hIV_MzD48t9WDB8yiK3hGj4QaN-KAqkp?usp=sharing\"\n                     > https:\/\/drive.google.com\/drive\/folders\/1hIV_MzD48t9WDB8yiK3hGj4QaN-KAqkp?usp=sharing <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1mH_EN9UmN-2FLjT1i3K3YzSDH2liNg1G\/view?usp=drive_link\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/1mH_EN9UmN-2FLjT1i3K3YzSDH2liNg1G\/view?usp=drive_link <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Contexto:Mientras otras marcas se enfocan en el after de la carrera, Ronco decidi\u00f3 adue\u00f1arse del antes: ese momento en que [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":1882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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