{"id":1999,"date":"2025-09-05T21:25:19","date_gmt":"2025-09-05T21:25:19","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/el-codigo-polar-pilsen\/"},"modified":"2025-09-05T21:25:19","modified_gmt":"2025-09-05T21:25:19","slug":"el-codigo-polar-pilsen","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/el-codigo-polar-pilsen\/","title":{"rendered":"El C\u00f3digo Polar Pilsen"},"content":{"rendered":"<p>Polar Pilsen cre\u00f3 una mec\u00e1nica simple pero poderosa para construir su propia base de datos: un c\u00f3digo QR que se activ\u00f3 en grandes eventos masivos como en los juegos de b\u00e9isbol a nivel nacional, en la \u00faltima temporada del a\u00f1o hasta mediados de febrero de 2025. Al escanearlo, las personas dejaban sus datos personales en un landing page y recib\u00edan dos cervezas gratis, convirtiendo la experiencia de consumo en una acci\u00f3n directa de captaci\u00f3n de data. La activaci\u00f3n luego se replic\u00f3 en conciertos, ferias y estadios, consolidando una estrategia que uni\u00f3 disfrute, innovaci\u00f3n y construcci\u00f3n de comunidad en torno a la cerveza favorita de los venezolanos.<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Noviembre 2024-Febrero 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04242253002            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/1UpOXOv6ekbLKrHtOJKaOw-8Z56KXfHXo\/view\"\n                     > https:\/\/drive.google.com\/file\/d\/1UpOXOv6ekbLKrHtOJKaOw-8Z56KXfHXo\/view <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Polar Pilsen cre\u00f3 una mec\u00e1nica simple pero poderosa para construir su propia base de datos: un c\u00f3digo QR que se [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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