{"id":2014,"date":"2025-09-05T21:46:37","date_gmt":"2025-09-05T21:46:37","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/beco-el-jingle-del-presente\/"},"modified":"2025-09-05T21:46:37","modified_gmt":"2025-09-05T21:46:37","slug":"beco-el-jingle-del-presente","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/beco-el-jingle-del-presente\/","title":{"rendered":"BECO | El Jingle del Presente"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 15pt;margin-bottom: 15pt\"><span style=\"font-size: 16pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Partiendo del insight de que diciembre es un mes lleno de m\u00fasica, BECO tom\u00f3 eso como su insight para lanzar \u201cEl Jingle del Presente\u201d: un jingle creado completamente con inteligencia artificial, alineado con la nueva campa\u00f1a de branding de la marca \u201cAprovecha el presente\u201d.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 15pt;margin-bottom: 15pt\"><span style=\"font-size: 16pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">La idea fue desarrollar el primer jingle en el pa\u00eds producido con IA, que no solo son\u00f3 en la radio nacional, sino que tambi\u00e9n estuvo presente en cada una de sus tiendas. El proyecto abarc\u00f3 todo el proceso: desde la composici\u00f3n y producci\u00f3n con inteligencia artificial, hasta su difusi\u00f3n en emisoras nacionales durante los meses de noviembre y diciembre, adem\u00e1s de su incorporaci\u00f3n como m\u00fasica ambiental en las tiendas BECO desde octubre.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 15pt;margin-bottom: 15pt\"><span style=\"font-size: 16pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">El jingle tambi\u00e9n funcion\u00f3 como base para una nueva identidad sonora de la marca, aplicada en redes sociales, materiales de punto de venta y diferentes activaciones.<\/span><\/p>\n<p>\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38;margin-top: 15pt;margin-bottom: 15pt\"><span style=\"font-size: 16pt;font-family: Montserrat,sans-serif;color: #000000;background-color: transparent;font-weight: 400;font-style: normal;font-variant: normal;text-decoration: none;vertical-align: baseline\">Entre los resultados destacan: ser pioneros en el mercado local en su categor\u00eda, alcanzar m\u00e1s de 120 reproducciones en emisoras como \u201cLa Mega\u201d y \u201c\u00c9xitos\u201d durante diciembre, lograr una alta recordaci\u00f3n sonora tanto en el equipo interno como en los visitantes, y marcar el lanzamiento oficial de un nuevo tono sonoro para la marca.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                1 de Octubre 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0412-9379941            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Partiendo del insight de que diciembre es un mes lleno de m\u00fasica, BECO tom\u00f3 eso como su insight para lanzar [&hellip;]<\/p>\n","protected":false},"author":277,"featured_media":2006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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