{"id":2030,"date":"2025-09-05T23:11:44","date_gmt":"2025-09-05T23:11:44","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/maggi-la-sazon-de-lo-nuestro-2\/"},"modified":"2025-09-05T23:11:44","modified_gmt":"2025-09-05T23:11:44","slug":"maggi-la-sazon-de-lo-nuestro-2","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/05\/maggi-la-sazon-de-lo-nuestro-2\/","title":{"rendered":"MAGGI\u00ae \u2013 La Saz\u00f3n de lo Nuestro"},"content":{"rendered":"<h3>MAGGI\u00ae \u2013 La Saz\u00f3n de lo Nuestro<\/h3>\n<p>\u00a0<\/p>\n<p>El reto principal de la campa\u00f1a fue transformar a MAGGI\u00ae, una marca de alta penetraci\u00f3n en los hogares venezolanos, de un simple ingrediente cotidiano a un s\u00edmbolo emocional y cultural del sabor nacional. Se buscaba convertir el uso masivo en una preferencia afectiva, legitimando su rol como la saz\u00f3n que ha acompa\u00f1ado a generaciones, sus costumbres y los platos que definen la identidad culinaria de Venezuela, partiendo de la idea de que en el pa\u00eds no se cocina solo por necesidad, sino por emoci\u00f3n, cari\u00f1o y tradici\u00f3n.<\/p>\n<p>Bajo el lema &#8220;La Saz\u00f3n de lo Nuestro&#8221;, se ejecut\u00f3 una campa\u00f1a integral 360\u00b0 que resignific\u00f3 a MAGGI\u00ae como la marca que encarna el sabor emocional de Venezuela. Entre octubre de 2024 y marzo de 2025, la estrategia digital se activ\u00f3 en eventos populares y culturales clave, como la Pelotica de goma, el Festival de la Hallaca y el Marat\u00f3n CAF. A trav\u00e9s de contenido con influencers y din\u00e1micas que invitaban a compartir recetas y memorias, la campa\u00f1a conect\u00f3 con las emociones reales de la gente, convirtiendo la saz\u00f3n en una expresi\u00f3n de identidad colectiva.<\/p>\n<p>Los resultados de la estrategia digital fueron contundentes, demostrando el \u00e9xito en reconectar emocionalmente con el consumidor. La campa\u00f1a logr\u00f3 un incremento del 79.06% en alcance org\u00e1nico, un aumento del 10.6% en la tasa de engagement y un impresionante crecimiento del 155% en las impresiones totales. M\u00e1s all\u00e1 de las m\u00e9tricas, el mayor logro fue reinstalar a MAGGI\u00ae en el imaginario del pa\u00eds como la saz\u00f3n que se elige cuando se cocina con el coraz\u00f3n, consolidando su legado en la cultura venezolana.<\/p>\n<p>\u00a0<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                05 de Octubre del 2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0414-2358167            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/file\/d\/11kZVrmfGC7vWd8A5BmiLckxgb_J_q0rB\/view?usp=sharing\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/drive.google.com\/file\/d\/11kZVrmfGC7vWd8A5BmiLckxgb_J_q0rB\/view?usp=sharing <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>MAGGI\u00ae \u2013 La Saz\u00f3n de lo Nuestro \u00a0 El reto principal de la campa\u00f1a fue transformar a MAGGI\u00ae, una marca [&hellip;]<\/p>\n","protected":false},"author":220,"featured_media":2027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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