{"id":2073,"date":"2025-09-06T02:32:45","date_gmt":"2025-09-06T02:32:45","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/06\/hit-ahora-es-fanta-sabores-irresistibles\/"},"modified":"2025-09-06T02:32:45","modified_gmt":"2025-09-06T02:32:45","slug":"hit-ahora-es-fanta-sabores-irresistibles","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/06\/hit-ahora-es-fanta-sabores-irresistibles\/","title":{"rendered":"HIT ahora es Fanta\/\/ Sabores Irresistibles"},"content":{"rendered":"<p>Tras d\u00e9cadas con la exitosa marca local de refrescos de Venezuela: HIT, en Febrero de 2025, Coca-Cola FEMSA tom\u00f3 la decisi\u00f3n de continuar unificando su arquitectura regional de marcas, para ganar eficiencia en producci\u00f3n, comunicaci\u00f3n y portafolio, con una noticia hist\u00f3rica: Hit ahora es Fanta.\u00a0<\/p>\n<p>Una estrategia desarrollada en tres frentes:\u00a0<\/p>\n<p>1) La transici\u00f3n ordenada por sabores: naranja, uva y una exitosa innovaci\u00f3n con la introducci\u00f3n del sabor toronja a la consideraci\u00f3n del consumidor, con excelentes resultados.\u00a0<\/p>\n<p>2) El Equity Global de Fanta, con tono juvenil.<\/p>\n<p>3) Y acciones 360\u00b0 para redes, vendedores, PDV y pautas.<\/p>\n<p>Se activ\u00f3 la campa\u00f1a \u00bfQUIERES? en digital, sampling, materiales para fuerza de ventas, exhibiciones y comunicaci\u00f3n abierta.<\/p>\n<p>As\u00ed, de una cobertura del portafolio del 39% en 2024, se lleg\u00f3 al 61% en 2025, sumando tambi\u00e9n m\u00e1s de 150 exhibiciones en puntos de venta.<\/p>\n<p>Hit ahora es Fanta\u2026 \u00bfQUIERES?<\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                7 de febrero del 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                0412-3310909            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/drive.google.com\/drive\/u\/2\/folders\/1Sz4VFHMt13y3t97zC047UwPar6intPCZ\"\n                     > https:\/\/drive.google.com\/drive\/u\/2\/folders\/1Sz4VFHMt13y3t97zC047UwPar6intPCZ <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Tras d\u00e9cadas con la exitosa marca local de refrescos de Venezuela: HIT, en Febrero de 2025, Coca-Cola FEMSA tom\u00f3 la [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":2071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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