{"id":2083,"date":"2025-09-06T03:06:47","date_gmt":"2025-09-06T03:06:47","guid":{"rendered":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/06\/trend-condrene\/"},"modified":"2025-09-06T03:06:47","modified_gmt":"2025-09-06T03:06:47","slug":"trend-condrene","status":"publish","type":"post","link":"https:\/\/www.premiospym.net\/index.php\/2025\/09\/06\/trend-condrene\/","title":{"rendered":"Trend #ConDrene"},"content":{"rendered":"<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Cliente: Drene<\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Campa\u00f1a: <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Trend<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\"> #ConDrene<\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">T\u00edtulo: <\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">El poder del movimiento: c\u00f3mo Drene convirti\u00f3 el baile del cabello en un c\u00f3digo viral de belleza y autenticidad<\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Problema: <\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">En un mercado saturado de marcas de cuidado capilar, Drene enfrentaba un reto doble:<\/span><\/p>\n<div class=\"O1\" style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: .81in;text-indent: -.31in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt\"><span style=\"font-family: Arial\">\u2022<\/span><\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Recuperar relevancia en un segmento altamente competido, donde las audiencias est\u00e1n acostumbradas a la publicidad tradicional, poco cercana y poco emocional.<\/span><\/div>\n<div class=\"O1\" style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: .81in;text-indent: -.31in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt\"><span style=\"font-family: Arial\">\u2022<\/span><\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Conectar con una nueva generaci\u00f3n que busca m\u00e1s que un producto: quiere identidad, autenticidad y representaci\u00f3n.<\/span><\/div>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">La pregunta clave era: <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">\u00bfC\u00f3mo convertir a Drene en una marca aspiracional para j\u00f3venes mujeres que celebran su individualidad y quieren mostrarlo?<\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">Insight<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">: <\/span><\/p>\n<p style=\"line-height: 107%;margin-top: 0pt;margin-bottom: 8.0pt;margin-left: 0in;text-align: left;direction: ltr\"><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">En el universo de la belleza, el cabello es m\u00e1s que apariencia: es identidad, expresi\u00f3n y poder personal. Para las mujeres, mostrarlo, moverlo y celebrarlo es tambi\u00e9n una forma de decir qui\u00e9nes <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">son.Drene<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\"> entendi\u00f3 que no bastaba con hablar de beneficios funcionales; era necesario activar un c\u00f3digo cultural que conectara emocionalmente con su audiencia: el movimiento del cabello como s\u00edmbolo de libertad y autenticidad .Por eso, la primera fase del <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">trend<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\"> \u201c<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">ConDrene<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">\u201d naci\u00f3 con el comercial de televisi\u00f3n m\u00e1s importante en la historia reciente de la marca: una pieza ic\u00f3nica que no solo mostr\u00f3 cabellos brillando y en movimiento, sino que sembr\u00f3 el jingle y la coreograf\u00eda que inspirar\u00edan a las mujeres a sumarse al <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">trend<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\"> y apropiarse de este lenguaje. El comercial se convirti\u00f3 en el detonante de un fen\u00f3meno digital: un contenido aspiracional que salt\u00f3 de la pantalla a los <\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">reels<\/span><span style=\"font-size: 18.0pt;font-family: Calibri;color: black\">, integrando televisi\u00f3n, redes sociales y participaci\u00f3n org\u00e1nica en una misma narrativa.<\/span><\/p>\n<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Fecha de Activaci\u00f3n:<\/label>\n                                Abril - Mayo 2025            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Nro de Contacto:<\/label>\n                                04241729944            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>URL de  video de la campa\u00f1a:<\/label>\n                                <a href=\"https:\/\/www.instagram.com\/reel\/DIRtjrAv0o3\/?hl=es\"\n                     > https:\/\/www.instagram.com\/reel\/DIRtjrAv0o3\/?hl=es <\/a>\n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-website_url\">\n                                    <label>Enlace de tu archivo PDF:<\/label>\n                                <a href=\"https:\/\/www.instagram.com\/reel\/DIU9VqHs6CS\/?hl=es\"\n                    target=\"_blank\" rel=\"noreferrer noopener\" > https:\/\/www.instagram.com\/reel\/DIU9VqHs6CS\/?hl=es <\/a>\n            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>Cliente: Drene Campa\u00f1a: Trend #ConDrene T\u00edtulo: El poder del movimiento: c\u00f3mo Drene convirti\u00f3 el baile del cabello en un c\u00f3digo [&hellip;]<\/p>\n","protected":false},"author":263,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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